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POM Wonderful launches POM POMS fresh arils

POM Wonderful, a leading grower of fresh pomegranates and producer of pomegranate juice, has added fresh pomegranate arils to its lineup.

POM POMS, a convenient, ready-to-eat package of ruby red arils from California-grown Wonderful varietyarils pomegranates, are available through February in the fresh-cut fruit section of most major grocery stores.

POM POMS are available in a 4.3-ounce size that includes its own spoon for easier snacking, and an eight-ounce size that is ideal for a family to share.

The introduction of POM POMS provides easy access to the fruit while expanding pomegranates to a wider market of consumers.

"POM POMS makes enjoying pomegranates easier than ever especially for time-starved consumers who are always on the go," Laurie McCartney, chief marketing officer of POM Wonderful, said in a Nov. 29 press release. "With the pop of a lid, POM POMS eliminates the need to understand how to open the fruit and offers a simple, fun way to enjoy all the benefits of Wonderful variety pomegranates."

The 4.3-ounce size is a healthy on-the-go snack and complements packed lunches of kids and adults alike. Bursting with sweet-tart pomegranate juice, Wonderful variety arils also contain vitamins, minerals and polyphenol antioxidants.

Additionally, with their sweet-tart taste, Wonderful variety pomegranates offer a culinary versatility that adds sweet overtones to a savory entree or zest to a dessert, according to the press release. The gem-like arils can be added to glasses of champagne for an extra special holiday toast, tossed into salads for added color and texture or sprinkled over cereal and yogurt for a delicious start to the day.

POM POMS are available nationwide through February and have a suggested retail price of $3.99 for the 4.3-ounce size and $5.99 for the eight-ounce size.