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IEOOC-Brandspointplus.com program offers incentive to foodservice buyers

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PARMA, ID — Foodservice buyers can again take advantage of the popular Brandspointplus.com buying program by choosing Idaho-Eastern Oregon onions this year, according to Sherise Jones, IEOOC marketing director.

Ms. Jones said 2011-12 is the second year for IEOOC’s participation.

“We are the only onion entity in the program,” Ms. Jones said.

Through the web site, buyers who purchase from Treasure Valley shippers earn points that can be redeemed for kitchen equipment. Ms. Jones said the IEOOC was the recipient of a block grant which provides matching funds for its participation in the program.

The web site explains that free rewards are given to foodservice operators who purchase branded products listed on the site.

“They go on and buy through the web site, and the distributor fills the order,” Ms. Jones said. “The operator accumulates points that can then be redeemed.”