“We had a great experience at the [New York Produce Show & Conference] show last year, and we enjoyed the opportunity to meet with retail partners to share information on our year-round sweet onion program,” said Adam Brady, marketing coordinator for Reidsville, GA-based Shuman Produce Inc. “We are looking forward to the opportunity to exhibit again at this year’s show.”
Mr. Brady added that he feels the show is held at a great time of the year for Shuman Produce to share its year-round sweet onion program with the industry, and to do so in a great city.
“It’s perfect timing,” he said, “just after PMA’s Fresh Summit and shortly before the holidays.”
Shuman Produce is a leading grower-shipper of “Vidalia” sweet onions. In order to service its customers with year-round supplies of sweet onions, the company also works with grower-partners in Texas, California, Colorado, Peru, Chile and Mexico.
The Shuman family has been in the “Vidalia” sweet onion business for over 25 years. John Shuman, president of the company, currently serves as president of the Southeast Produce Council and is the founder and president of Produce for Kids. He also is past chairman of the Vidalia Onion Committee, which oversees the 125 growers, packers and shippers of “Vidalia” sweet onions in a 20-county production area regulated by a federal marketing order.
The company ships its bulk and packaged sweet onions under its trademarked “RealSweet” label, and the company also markets Georgia red onions and organic sweet onions.
“As a year-round sweet onion distributor, we enjoy any opportunity that we have during the year to present our program,” said Mr. Brady. “At the New York show, we plan to feature both our consumer bags and bulk product, and to talk about our marketing initiatives such as the Produce for Kids program. Since its creation in 2002, Produce for Kids has raised more than $3.5 million for children’s charities, including Children’s Miracle Network Hospitals and [Public Broadcasting System] Kids. The program promotes healthy lifestyles for children by educating kids and parents about the benefits of eating fresh fruits and vegetables.”
Mr. Brady said that the company’s consumer bags were completely redesigned this year to include colorful imagery and eye-catching artwork. Each value-added bag comes complete with recipe suggestions, nutritional information and a quick response, or QR, code that enables consumers to digitally connect with the “RealSweet” brand.
Shuman Produce will be at Booth 2201 at the New York Produce Show & Conference.