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Simonian Fruit Co. packing first pomegranates of season

Fowler, CA-based Simonian Fruit Co.’s first pomegranates of the 2011 season are now available.

Simonian began packing this year’s first fruit with Early Wonderfuls around the first week of October. By Oct. 17, Wonderfuls will be in full production and will continue through March, according to a company press release.

With over 50 years of experience in the produce industry in Central California, the company said in the release that the 2011 crop is even larger and juicier than previous seasons.

Simonian encouraged store buyers to place orders early to ensure delivery for the holidays.

Grown in the Mendota, CA, area in the San Joaquin Valley, Simonian Fruit Co.’s pomegranates are available in a variety of different pack styles and bins to fit customers’ store needs.

As with all the firm’s products, “food safety is of the utmost importance, which can be seen in the high-quality standards and care taken when packing and shipping this colorful and mouthwatering product,” the release said. Simonian also has experience exporting pomegranates, with roughly 35 percent of its total crop exported to other countries each year.

“It’s going to be a banner season for Simonian pomegranates this year,” Jeff Simonian, vice president of Simonian Fruit Co., said in the release. “Our experience, combined with perfect growing weather, has produced some of the most beautiful fruit I’ve ever personally seen come out of our fields. Our customers, and most important their consumers, are sure to be pleased with the size, color and flavor of the amazing product we’re packing right now.”

Point-of-sale materials are available upon request for Simonian’s retail partners. For more information, visit www.simonianfruit.com.