The Walt Disney Co. and Ocean Spray — two iconic American brands that have captured families’ imaginations and appetites for more than 80 years each — announced the debut of the first cranberry bog exhibit at Walt Disney World Resort in Lake Buena Vista, FL, during the 2011 Epcot International Food & Wine Festival, which is being held Sept. 30 to Nov. 13.
For cranberry lovers visiting the popular theme park this fall, dreams really do come true as Florida natives and vacationers alike will have the opportunity to be inspired and enlightened by Ocean Spray growers and Disney cast members stationed at the experience, filled with more than 1,500 pounds of cranberries.
In addition, Ocean Spray Craisins dried cranberries, the official fruit snack of the Walt Disney World and Disneyland Resorts, will be sampled bogside from on-site kiosks.
During the opening week of the festival, third-, fourth- and fifth-generation Ocean Spray cranberry growers shared the majestic beauty and mystique of the cranberry harvest. With the help of Chef Ming Tsai —host of public television’s Emmy-nominated “Simply Ming” and chef-owner of the award-winning restaurant Blue Ginger — consumers learned about the unlimited versatility of the cranberry via a cooking demo for park attendees of all ages.
“Three quarters of Americans have never heard of a cranberry bog, never mind witnessed the beauty of the cranberry harvest firsthand,” Ken Romanzi, Ocean Spray’s chief operating officer-North America, said in a press release. “Through our sponsorship with Disney, we are thrilled to educate a whole new group of people who might not otherwise understand the journey of their favorite Ocean Spray products, like Ocean Spray Craisins dried cranberries, from the bog to their favorite recipes.”
Ming Tsai adds flavor to Disney
Chef Ming Tsai was scheduled to make a special appearance to whip up an array of worldly cranberry creations celebrating the versatility of the cranberry, and the many cuisines and cultures celebrated in the World Showcase at Epcot.
“I am very excited to dive into the adventure of the Epcot theme park and inspire families with a seasonal fruit every generation can relate to,” Chef Tsai said in the press release. “I use Ocean Spray Craisins dried cranberries every day in my kitchen back home and am amazed by the breadth of versatility of the cranberry throughout the restaurants at Disney.”
Consumers visiting the Epcot International Food & Wine Festival are encouraged to explore how chefs from every continent use Ocean Spray Craisins dried cranberries to enhance the full flavor of their dishes. Craisins are being offered at various retail locations throughout the Walt Disney World and Disneyland Resorts, including theme parks, cruise ships, meeting rooms and hotels. The product is highlighted in special signature salads and cranberry muffins, and sold in fruit cart stands and kiosks at the theme parks.
Ocean Spray’s cranberry bog display provides a distinctive backdrop to showcase Disney as the experts in educational, creative, family fun through these interactive opportunities with Ocean Spray growers and Chef Tsai.
Today, a majority of the Disney licensed food portfolio consists of healthier options, including produce and low-fat dairy. Craisins are made from real fruit, are naturally fat-free, cholesterol-free and are a good source of fiber.