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HBF International adds cranberries to fall lineup

HBF International, which grows and sells a wide variety of fresh berries on a year-round basis, announced that it will be growing and shipping fresh cranberries this fall.

The Oregon-grown berries will be available from October through December, in time for holiday dishes and decorations.

Last spring, HBF took on a new name to accommodate the continued growth of the company.

Although the name has changed, the quality of products and the commitment of the company remain the same.

“HBF International is the new marketing organization for Hurst’s Berry Farm, but customers won’t see any change in quality or service,” Doug Perkins, managing director, said in a press release. “It’s the same products and people that they’ve come to trust over three decades of great berries from Hurst’s.”

HBF International will be featuring its full line of fall berries, including its new cranberry packs, at the Produce Marketing Association’s Fresh Summit in Atlanta. Attendees will be able to sample HBF’s popular kiwi berries, as well as taste dishes — from a kiwi berry martini to cranberry citrus mini-muffins — that utilize all of its products.

About the size of a grape, kiwi berries are a small variety of kiwifruit with a smooth, edible skin. With no need to peel or scoop the fruit, consumers get the taste without the fuss.

HBF International is one of the few companies to offer the fruit, and kiwi berries have a short availability time. So buyers are enouraged to place their orders early.