Six L’s, a leading field tomato grower based in Immokalee, FL, has changed its name to Lipman. The renaming applies to all divisions of the company, including research and development, farming, processing, repacking and procurement. Its subsidiaries, which include Custom Pak and RediPlants, will now operate under the Lipman name as well.
“Since Max Lipman founded this company more than 60 years ago, the times — and now our name — have changed, but our core values remain the same: building lasting relationships with our customers, being responsible with our natural resources and the health and well-being of our people and families,” Chief Executive Office Kent Shoemaker said in a press release.
The company’s new web site (www.LipmanProduce.com) recently launched and is the first step in Lipman’s on-line rebranding, which soon will include consumer-specific content. The goal is to emphasize Lipman’s vertically integrated network of operations that follows produce from seed to delivery.
Lipman’s “access to the acre” philosophy enables customers to communicate with and receive information directly from farmers. It also allows for increased traceability throughout the distribution process, which starts with research.
The company’s team of in-house scientists, led by Mark Barineau, works diligently to maximize outputs and grow approximately 100 million seedlings a year.
“We’re proud to be on the forefront of the agriculture industry, providing our customers ‘access to the acre’ each step of the way,” Mr. Shoemaker added in the press release. “By rebranding, we are able to position Lipman as a family of brands working together toward a common goal: fresh, dependable produce 365 days a year.”
Lipman employs approximately 4,000 workers in 22 locations throughout North America.