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Nash growing with acreage, staff, machinery and marketing plans

There are big things happening this year at Nash Produce. The 2011-12 sweet potato crop in North Carolina is off to an extraordinary start. Acreage is up, yields are increased and Nash Produce is seeing great volume and quality for this year's crop.

Staying ahead of the curve and continuing its proactive stance, Nash Produce has added numerous new resources to better fulfill its commitment to quality and customer service.

During the past six months, Nash has added two new employees to the company's network. Doug Craig has joined as director of food safety. Mr. Craig has 19 years of experience in building food-safety programs for companies such as Bay Valley Foods, Hardee's Food System, Sara Lee and Brown & Williamson Tobacco. He will be responsible for working toward certification of audits, including Global GAP, Primus and U.S. Department of Agriculture. In addition, he will be monitoring food-safety and employee practices to help the company ensure that products are supplied at the highest level of quality and safety.

Hunter Gibbs joined the Nash sales team with 10 years of previous experience in eastern vegetable sales. He grew up in agriculture and also farms red and yellow table-stock potatoes. Mr. Gibbs also serves as the president of the North Carolina Potato Growers Association. His main focus will be on business development and new-customer acquisitions.

Not only has Nash Produce added personnel, the company has also put into operation two new technology and machinery systems. Nash will be labeling each case with product and traceability information through a barcode-scanner system. The information will give retail customers all product-traceability information and will be fully PTI compliant by 2012.

In addition to case labels, Nash Produce has increased its product offerings with the installation of a bagging machine. This machine gives the company the ability to offer customers value-added and custom products along with custom-sized bulk packages and microwavable sweet potatoes.

Nash Produce has also positioned itself to be fully capable of handling more volume for this year's crop, increasing storage capacity and purchasing additional bins to hold sweet potatoes.

Heading into 2012, Nash Produce is also focusing on ways to enhance service for customers and market the quality brand of the company. As a direct result of industry trends and demands for healthy foods, convenience, innovative products and cost-efficient solutions, Nash Produce has modeled its marketing plan in a way to best suit customers. It continues toward its goal to produce a harvest where all stakeholders reap the benefits.

Nash is excited about the coming sweet potato season and committed to keeping demand moving forward.

Nash Produce will be at booth number 1853 at the Produce Marketing Association Fresh Summit in Atlanta, where visitors can meet new employees and see the new bagged product. More information about Nash Produce and its products is available on-line at nashproduce.com, by e-mail at info@nashproduce.com and by phone at 800/334-3032.