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Apio introduces chipotle vegetable slaw salad

Apio Inc., a wholly owned subsidiary of Landec Corp. and a leading producer of fresh-cut vegetable products, has introduced a chipotle salad kit, a new flavor profile to add to its successful salad-kit line. The new SKU began shipping nationwide on Sept. 19.

The company’s fresh-cut vegetable-based salad line was first introduced to the market in clubstores in 2005 with the broccoli salad kit followed by the Asian salad kit in 2006. These two salads were later introduced to the retail market in 12-ounce size package in 2009.

In the past year, the line has seen an increase of 53.9 percent in volume sold and 67.1 percent increase in dollar sales. This new salad capitalizes on the restaurant-based trend towards using more bold pepper flavors and the chipotle flavor profile in particular.

“Vegetable salads offer novel alternatives to traditional leaf-based salads,” Cali Tanguay, director of marketing at Apio, said in a press release. “These salad kits offer quick, easy solutions for side dishes or they can easily have a protein added to create a nutritious main dish.”

Each of the three “Eat Smart” salad kits features shredded broccoli-based blends highlighted with items like carrots and cabbage. Additionally, the kits offer a great hearty salad alternative year-round and have a 16-day shelf life from the date of manufacturing. Nutritionally dense, broccoli slaws can offer high levels of vitamin C and protein as compared to other salad alternatives.