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Hollandia’s Squircle named Impact Award finalist

Hollandia Produce’s new Squircle clamshell and accompanying harness-style shipping carton have been named one of 28 finalists in the 2011 PMA Impact Award: Excellence in Packaging competition.

Now in its fifth year, the PMA Impact Award is presented to companies recognized for maximizing all opportunities to sell more fresh produce and floral products through innovative packaging. Packaging submissions are awarded points based on excellence in marketing design and messaging, food safety, supply-chain efficiencies and functionality, sustainability and environmental impact, and consumer convenience.

“It’s an honor to be named one of this year’s finalists,” Pete Overgaag, chief executive officer of Hollandia Produce, said in a press release. “The Squircle is the result of years of companywide investments of time, talent and financial resources to achieve the ultimate package for our ‘Live Gourmet’ living lettuces. Every aspect of our new package was examined to see how we could optimize the new design to ensure we met and exceeded all merchandising, physical protection, food-safety, sustainability, transportation and packaging criteria.”