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PMA’s Georgia venue gives Shuman Produce hometown advantage

With only 200 miles separating Atlanta and Reidsville, GA, Shuman Produce Inc. will enjoy a hometown advantage at Fresh Summit 2011.

“We are very excited that PMA’s Fresh Summit is being held in our home state of Georgia, and we have plenty for attendees to see and enjoy at this year’s show,” John Shuman, president and director of sales, told The Produce News.

This is the fifth year the company has exhibited at the convention. “From Shuman Produce’s standpoint, there is tremendous value in attending PMA’s Fresh Summit,” Mr. Shuman said. “It is the largest show of the year representing all things in the fresh fruit and vegetable industry. With everyone attending PMA, it is a who’s who of produce. So the show not only provides us with the opportunity to share our products and services with current retail partners, it also gives us the chance to meet and greet prospective retailers, industry press, service industry companies and other produce professionals.”

Booth 3437 is situated at the Georgia Pavilion, and Shuman Produce will have a full staff complement in attendance. In addition to Mr. Shuman, the firm will be represented by General Manager Mark Shuman, Sales Manager Brandon Parker, Operations Manager Ben Shuman, Import Coordinator Jessica Prince and Marketing Coordinator Adam Brady.

“There’s a lot going on at Shuman Produce this fall, and even more that we are proud of throughout the year,” Mr. Shuman said. “We’ll focus on our year-round offering of the highest-quality sweet onions available to the market and our cause-marketing efforts including Produce for Kids and our partnership with Susan G. Komen for the Cure in October. Shuman Produce is well-known throughout the industry for our innovative marketing efforts, and we’d like to invite retailers to join us at our booth to learn how our marketing makes a difference and delivers results all year long.”

Atlanta celebrity chef personalities “Chef and The Fat Man” will be available at Shuman Produce’s booth on Oct. 15 and Oct. 16 to prepare a variety of Produce for Kids “Ideal Meals,” demonstrating the ease with which healthy, flavorful meals can be created.

“On Sunday, we’re welcoming Miss America Teresa Scanlan to the Shuman Produce booth to talk about the importance of a healthy diet and her partnership with this year’s spring Produce for Kids campaign,” Mr. Shuman said. “She will cook a few recipes along with Chef and the Fat Man and be available for meet and greet as well as photos during the show.”

The company will also roll out its newly redesigned sweet-onion packaging.

“We’ll also present our new packaging developed for our partnership with Susan G. Komen for the Cure,” Mr. Shuman added.