Apple harvesting activity has begun for Borton & Sons Inc. “We started packing Galas today, and Honeycrisp will be next along with Golden Delicious,” Director of Sales and Marketing Darrin Carpenter told The Produce News Aug. 30. The company is headquartered in Yakima, WA and is a grower-packer-shipper of quality apples.
Mr. Carpenter said weather in Washington has been colder than normal through July. “But the last few weeks have been great for growing,” he added. Overall production acreage increased slightly this season. “Some varieties are down, and some are up for us,” he said of the production mix. “We anticipate great quality with very good volume for the new crop.”
In addition to conventional Gala, Borton will market Red Delicious, Golden Delicious, Granny Smith, Rome, Jonagold, Honeycrisp, Braeburn, Fuji and Pink Ladies. “We do not grow organics, but market them from other growers,” he went on to say.
Due to weather impacts, Mr. Carpenter anticipated that volume will be down approximately 5 percent when compared to the 2010-11 season.
Apples are marketed under the “Apple Tree” label to global markets. According to Mr. Carpenter, approximately 30 percent of volume is exported.
This season, the company upgraded one of its packinglines and added a new sizer.
Mr. Carpenter is already anticipating a good marketing season. “We did the Disney Pixar ‘Cars 2’ promotion during the summer months, and are looking into promos for the fall,” he stated.