A good summer deal is giving way to a promising fall deal, according to Ryan Flaim.
“The season overall has been very strong,” said Mr. Flaim, a fourth-generation member of the family-run business based in Vineland, NJ. “We saw good movement and the markets were good overall.”
For the fall deal, he said that the company is looking forward to good quality and strong pricing everything, with lettuce and greens being among the key early items of the fall season, which extends through Thanksgiving.
Mr. Flaim credits the popularity of the locally grown trend as well as the efforts of the Jersey Fresh marketing campaign as reasons for the success this season.
“The locally grown trend has been great for us,” he said. “In my opinion, it is a bigger trend than organic movement or any other trend at this time.”
Regarding the Jersey Fresh marketing campaign, Mr. Flaim applauds the efforts of the New Jersey Department of Agriculture in getting the word out about the bounty of produce available. Recently, the United Fresh Produce Association paid a visit to the area as part of its Fresh Impact Tour. Officials and members of United Fresh were joined by NJDA officials in touring Vineland-area agricultural operations, including the Flaim family operations.
“I thought it was a very positive event,” said Mr. Flaim. “It says a lot about United that they were willing to come to visit a smaller farm like ours to get our input. United is a great organization that helps promote produce in general, which helps us market our products.”
Mr. Flaim said that for the most part it is business as usual for the Flaim Family. He noted that the focus on customer service is as important as ever.
“We’ve become much more of a service-oriented business,” he said. “Every customer has their own idea about what they want and how they want it. It’s just something that you have to do to keep the customers happy. Our chainstore clients have been good to us and we are thankful for that.”