Syngenta has developed a new web site feature to help growers choose and use business applications for social media. The breeder’s new Internet guide for social media, www.GrowingDigitalBlog, premiered in mid-August, according to a company news release from its Greensboro, NC, offices.
Features of the blog include a series of instructional articles with tips on social media topics, ranging from setup and available platforms to the difference between business and personal use. It includes video instructions on creating an account and engaging in various social media platforms, such as Twitter and Facebook.
Topics will be geared to the user’s level of social media experience so that the beginner as well as the advanced social media user finds useful information. New information will be added to the site each month. The company also hopes the web feature will help growers join in an online community to provide a voice for agriculture issues.
“Agriculture is becoming more ‘social’ and there’s a wealth of information available through Internet and mobile technologies that have changed the way we get information like weather and commodities,” said Rosalyn Moore, Internet marketing head at Syngenta, in a statement. “But that information can also be overwhelming, especially when considering how these technologies can range from strictly personal use to those benefiting your business. Our goal is to provide direction for those looking to explore these technologies.”