Melinda Goodman, a 15-year veteran of the produce industry, recently opened Copper Penny Marketing, a marketing and consulting company specializing in fresh produce and food.
"I plan to offer clients a variety of services including brand management, new package development, promotional planning and public relations," Ms. Goodman said in an Aug. 23 e-mail to The Produce News.
Most recently, she served as director of marketing for Golden Sun Marketing. She also has previous experience in sales and marketing with grower-shippers and commodity boards.
"I also worked with Imagination Farms to oversee the development and marketing of over 350 product SKUs," she added.