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Melinda Goodman launches Copper Penny Marketing

Melinda Goodman, a 15-year veteran of the produce industry, recently opened Copper Penny Marketing, a marketing and consulting company specializing in fresh produce and food.

"I plan to offer clients a variety of services including brand management, new package development, promotional planning and public relations," Ms. Goodman said in an Aug. 23 e-mail to The Produce News.

Most recently, she served as director of marketing for Golden Sun Marketing. She also has previous experience in sales and marketing with grower-shippers and commodity boards.

"I also worked with Imagination Farms to oversee the development and marketing of over 350 product SKUs," she added.