Tanimura & Antle, a third-generation family-owned-and-operated produce shipper based in Salinas, CA, is running a product promotion this fall titled Salad Smarts to support two healthy-eating school initatives: Let’s Move Salad Bars to Schools and Freggie’s children’s programs.
During the course of the three-month promotion, Tanimura & Antle will promote each cause through various communication efforts including new high-impact packaging, in-store graphic materials, print and on-line trade and a promotional web site featuring its Artisan lettuce.
Let’s Move Salads Bars to Schools is a public health campaign to provide salad bars to schools across the country in order to increase children’s consumption of fruits and vegetables at school lunch. Let’s Move Salad Bars to Schools supports first lady Michelle Obama’s Lets Move! initiative to end childhood obesity in a generation and is featured on the Let’s Move blog (www.letsmove.gov) monthly.
The United Fresh Produce Association is one of the founding partners of the Let’s Move Salad Bars to Schools campaign.
According to Lorelei DiSogra, vice president of nutrition and health at United Fresh, although 800 schools have received salad bars during the last year, there are over 500 schools nationwide that have applied for salad bars and are awaiting funding.
“We appreciate Tanimura & Antle’s leadership in the produce department to engage the public in our efforts to support healthier school meals and providing essential cafeteria equipment, like salad bars, to schools,” she said in an Aug. 2 press release.
Freggie children’s programs, designed by the Canadian Produce Marketing Association, focuses on teaching kids about the importance of eating fruits and veggies in a fun and engaging manner. A donation to the children’s program will support the various activities and help provide materials for the school programs.
With the U.S. Department of Agriculture’s new “Make Half Your Plate Fruits and Vegetables” recommendation and the new back to school season in effect, the Salad Smarts message will resonate with consumers on several levels.
“Our intention is to raise the visibility of Let’s Move Salad Bars to Schools and Freggie children’s programs and educate our consumers on how they, too, can become involved in teaching our next generation how to make healthier food choices,” Rick Antle, chief executive officer of Tanimura & Antle, added in the press release.
A monetary donation will be made to the United Fresh Foundation and the Canadian Produce Marketing Association to support these initatives at the conclusion of the promotion, which runs through October.