SunnyRidge Farm, based in Winter Haven, FL, and Viverosur, based in Curico, Chile, signed an agreement designed to further the raspberry industry in Mexico. Under the agreement, SunnyRidge Farm will have license to produce the new Amira raspberry variety in Mexico.
The Amira variety, developed by Berry Plant in Italy, was introduced last year to European markets and received superior ratings for taste, quality and size from several leading retailers. SunnyRidge has selected a few key growers from its family of growers in Mexico to partner with in the production of this new variety with the goal of maximizing its raspberry offerings to its retail customers in the coming years.
“For the last several years, SunnyRidge Farm has continued to focus on increasing its investment in the rapidly growing raspberry industry in Mexico,” Keith Mixon, president and chief executive officer of SunnyRidge Farm, said in an Aug. 1 press release. “This agreement with Viverosur to produce the Amira variety, along with our existing proprietary blueberry variety licenses, allows us to complete our genetic offering of high-quality berries from Mexico. We are very excited and look forward to a very successful upcoming Mexican berry season.”
“We are excited to begin this new venture with SunnyRidge Farm,” Alejandro Navarro, director of Viverosur, added in the press release. “The Amira variety has proven very successful in other regions with similar weather patterns as Mexico. We anticipate great success with this new variety in Mexico and look forward to our continued partnership with SunnyRidge Farm in the future.”