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Limoneira plans to feature lemons at PMA Foodservice show

Limoneira, headquartered in Santa Paula, CA, is a leading producer of lemons, avocados, oranges and other specialty crops that are enjoyed throughout the world. John Chamberlain, director of marketing, told The Produce News that the company would be featuring the company’s high-quality lemons at the Produce Marketing Association Foodservice Conference & Exposition on July 29-31 in Monterey, CA.

“Quality and value continue to be the drivers of the foodservice sector,” said Mr. Chamberlain. “We believe this plays to Limoneira’s strengths. We sell to all segments of the foodservice industry, including high-end white-tablecloth restaurants, family-style chains, quick-serve establishments and fast-food chains.”

Mr. Chamberlain said that representing the company at the upcoming PMA expo will be Alex Teague, senior vice president and chief operating officer; John Carter, director of global sales; Susan Jones-Ng, director of international lemon sales; and Rick Goodside, domestic sales manager.

In August 2010, Limoneira announced a new direct-marketing and selling strategy for its lemon agribusiness. “This new strategy positions the company to capitalize on expanding its global agribusiness opportunity and improve operating efficiencies with a new vertically integrated business model,” said Mr. Chamberlain. “In preparation for this exciting new venture, Limoneira augmented its global lemon sales organization with the addition of new personnel. John Carter was named its global sales director. He is responsible for developing national and international marketing and sales strategies to leverage growth and profit opportunities for Limoneira’s commercial and specialty lemons.”

Mr. Carter and his sales team will focus on expanding and enhancing relationships with customers around the world to maximize value. He was previously senior vice president of sales and business development for SunOpta Fruit Group, a $75 million division of SunOpta Inc. Mr. Carter’s experience also includes his position as director of new business development for Chiquita Fresh North America.

“Stewart Lockwood was named director of lemon packing,” Mr. Chamberlain added. “He is responsible for ensuring that Limoneira’s lemon-packing operations are executed optimally to meet customer demand. Stewart has a long history in the citrus industry and has seen both the market side as well as the production side of the business. His unique background in the marketplace helps drive Limoneira lemon packing to new levels of efficiency. He was previously general manager of citrus operations at DiMare Fresh Inc., a national supplier of tomatoes, citrus, melons and vegetables.”

Ms. Jones-Ng was recently promoted to her role as director of international business development. Mr. Chamberlain said that in her new position, she is responsible for export sales as well as key domestic wholesale business.

“Susan also works with Limoneira partners in South America as we further develop this strategic source-to-market arrangement,” he said. “Her 20 years of industry knowledge and customer-friendly attitude are a great benefit to our lemon business.”

In yet another new appointment, Mr. Goodside was named the domestic sales manager. He was previously the senior buyer for Jack in the Box Restaurants. Mr. Goodside also has extensive career experience in produce sales for distributors in Los Angeles, Las Vegas and Palm Springs, CA. He has served on the United Fresh Fruit & Vegetable Association foodservice advisory board.

The company is expanding its operation to provide space for its growth. “To provide offices for sales and operations personnel under one roof, Limoneira’s housing care and repair division remodeled one of the homes on Limoneira’s main ranch property across from Limoneira’s historic packinghouse,” said Mr. Chamberlain.