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Dulcinea sees senior management changes

Dulcinea Farms, a California-based melon and specialty tomato producer, announced three changes to its senior management team. As of July 1, John McGuigan is the new general manager, Monique McLaws is in charge of product development and Tessa Sarrazin is the new director of operations.

As general manager, Mr. McGuigan, Dulcinea’s vice president of sales and marketing since 2008, will oversee all company operations and develop strategic direction. Additionally, Mr. McGuigan will continue his sales and marketing duties.

In the three years since his arrival, Dulcinea Farms has expanded distribution and the sales and marketing team has flourished. According to a July 8 press release,

“He successfully built a team of seasoned sales and marketing professionals to deliver quality programs to retailers and industry partners to support the company’s portfolio of outstanding products,” the release stated.

The general manager position became available when Luzius Caviezel, Mr. McGuigan’s predecessor, took a position with Syngenta, which is Dulcinea’s parent company. Before leaving, Mr. Caviezel served on the board of directors for six years and was general manager for three years.

Ms. McLaws, who started at the company as a marketing manager in 2007 and was promoted to marketing director in 2009, will be heading the team for new product development. In addition to the new responsibilities, she will continue to work “closely with a driven sales team to execute promotions, events, consumer communication, marketing campaigns and evolve the Dulcinea brand,” the press release stated.

Best known for its line of watermelons and cantaloupes, Dulcinea has recently added snacking and salad tomatoes. Ms. McLaws said that the company would continue to develop “unique and exciting products.”

Ms. Sarrazin, who also joined Dulcinea in 2007, is the new director of operations. This position will expand upon the responsibilities she already had as the head of finance and accounting.

According to the press release, Ms. Sarrazin “has been strategically involved the past three years in developing the crop plans and negotiating grower contracts, as well as managing the financial and administration portions of the organization.”