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Giumarra finding success with new apple varieties

At the peak of its New Zealand apple season, Giumarra Wenatchee is finding success with its new apple varieties.

In addition to traditional varieties such as Gala and Braeburn, the division offers Tentation, Eve, Divine and Smitten apple varieties, all grown by Heartland Fruit in New Zealand.

This is the fourth season that Giumarra is offering Tentation, a club variety with controlled volume. Tentation is a cross between Golden Delicious and Grifer, with a yellow color and orange blush. It is available June through August.

“We have shipped good Tentation volumes to several of our customers who like the apple for its unique, sweet flavor. It’s also very aromatic and does well with sampling in retail stores,” Tom Richardson, division manager for Giumarra Wenatchee, said in a June 7 press release.

Eve is a variety exclusively grown by Heartland that is available mid-June through August. Giumarra is the exclusive supplier for Eve in the U.S. market.

“Eve is a dense, crisp apple with a beautiful cherry-red color that stores extremely well,” Mr. Richardson added in the press release.

The Divine variety is in its second season, and Giumarra is also the exclusive supplier for this variety in the U.S. market. The Divine, available June through October, is a blend of Golden Delicious and Grive Rouge that is a sustainably grown, bicolored apple.

New for the 2011 season is Smitten, an early club variety that ships March through June. Giumarra is looking to double the volume next year with this apple.

“Smitten’s tag line is, ‘Once bitten, forever smitten.’ Our customers responded very well to this variety because it has a unique, tangy flavor,” Mr. Richardson said in the press release.

The division will wrap up its New Zealand apple season in September.