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Duda’s social media promotions reaping great rewards

Duda Farm Fresh Foods Inc., headquartered in Oviedo, FL, is currently conducting a consumer promotion featuring Vidalia onions to target markets via Facebook, according to Nichole Towell, the company’s marketing development manager.

“So far the promotion has proved successful in terms of engagement and consumer retention and attraction,” she said. “During the first three weeks of June, Duda’s Facebook community grew by 66 percent, while consumer interaction has increased by 251 percent.”

Duda Farm Fresh Foods produces numerous products at its Michigan farms. Ms. Towell said that sweet corn runs from mid-July through mid-September in the state. “Duda also produces celery in Michigan from mid-July through October,” she said. “Radishes run from May through October, and Michigan cabbage is available from mid-July through mid-November.”

She added that the company is looking into organic production in Michigan for 2012.

“All of the Michigan crops are running slightly behind schedule this year due to rain and cool weather in May,” Ms. Towell said. “Once they are in full swing, however, the quality will be very good.”

The company’s Michigan farms are in the southwest region of the state. Duda Farm Fresh Food’s cooler is in Byron Center and is surrounded by several of its farms.

Besides Michigan, the company also produces summertime crops in California and in the northeastern part of the country.

Ms. Towell said that Duda continues to promote its new “Radish MiniSticks” product. Available in eight-ounce resealable bags, the radish sticks are preservative free and ready to serve, and they provide visual appeal and a nutritious addition to any dish.

“Radish Ministicks” were launched in October 2010, according to Ms. Towell. “They’re a fresh and convenient ingredient for professional chefs and home cooks to add to their everyday recipes,” she said. “The super-fresh and nutritious ‘MiniSticks’ add instant color and texture to salads, soups, sandwiches as well as dips and creative spreads.”

Even as summer gets into full swing, Ms. Towell said that Duda Farm Fresh Foods is preparing for the back-to-school rush with fresh-cut celery snack packs. Available in 1.6-ounce and three-ounce packs, “Dandy” brand snack packs are presented four to a bundle.

In a June 2 press release, Rick Alcocer, senior vice president of fresh sales for Duda Farm Fresh Foods, announced the promotion of John Alderman to senior account manager.

Mr. Alderman will report to Jason Bedsole, Eastern vegetable and citrus sales manager. He will work with Duda’s East Coast vegetable producers and Florida citrus growers to coordinate harvests, strengthen relations, share commodity market insights and champion the conventional and organic celery and citrus programs for the company’s eastern fresh sales. Mr. Alderman has worked for Duda Farm Fresh Foods for six years as an account manager.

“John has a proven work ethic and talent for strengthening key relationships with our growers and customers that is invaluable to our organization,” Mr. Alcocer said in the release. “We are pleased to promote him and look forward to his continued success at Duda Farm Fresh Foods.”

Mr. Alderman resides in Debary, FL, with his wife, Amanda, and daughter, Avery.

In the same release, the company announced that Christina L. Monnin joined the company as account manager of eastern vegetables and citrus. She will also report to Mr. Bedsole. Her responsibilities will be servicing, strategizing and developing opportunities for the company. Ms. Monnin brings to Duda a blossoming career that includes work experience most recently at South Florida Produce LLC in the capacity of marketing, sales, grower relations and logistics.

“We are pleased to welcome Christina to the Duda Farm Fresh Foods team,” Mr. Alcocer said in the release. “She has a reputation for exceptional service, positive energy and strong values that fit right in with our existing team and company.”

Ms. Monnin resides in Wellington, FL, with her husband, James, and daughters, Lily and Laila.