"Duda Farm Fresh Foods continues its emphases on celery and celery hearts, both conventional and organic," said Nichole Towell, marketing development manager for Duda Farm Fresh Foods Inc., headquartered in Oviedo, FL. "Other products that are synonymous with the Duda name are radishes, sweet corn, Iceberg and Romaine lettuces, endive, escarole, Napa cabbage, bok choy and baby bok choy, green and red leaf lettuces, cilantro and parsley."
Duda Farm Fresh Foods produces these products, with the exception of cilantro and parsley, on a year-round basis from several of its growing locations in the country.
The Florida celery season runs from Jan. 2 through April, with the prime promotional period being mid-January through April 15.
Radishes from Florida run from Nov. 1 through mid-May, with promotion times being Thanksgiving, Christmas, New Year's, Super Bowl, Easter and Mother's Day.
The Florida season on sweet corn runs from Nov. 15 through May, with promotional volume available from mid-March through May.
"Our lettuce and leaf items are also year round," said Ms. Towell. "The Florida season is mid-December through April, with a promotional period from mid-January through March. Cilantro and parsley run from mid-December through April in Florida."
Ms. Towell said that Duda forecasts good volumes of its "Dandy" brand products this spring.
"Organic celery from Florida is a new item for us, and we are having good demand for it," she said. "Our exclusive regional growing program in Florida ensures a consistent product supply year round with less shrink, and the ability to promote a great locally grown product."
Duda Farm Fresh Foods works closely with grower and state agricultural organizations and promotions. Ms. Towell said that the company's involvement takes place through its membership in the Florida Sweet Corn Exchange, the Florida Fruit & Vegetable Association and the Southeast Produce Council and through its involvement in all of the regional councils.
The company offers its retail and foodservice customers strong support to help sell its products. "We offer point-of-sale, point-of-purchase and shelf place cards to identify Florida-grown products for regional retail chains," said Ms. Towell. "Recipe cards are also available. Our website, www.dudafresh.com, is consumer oriented and offers nutritional information, recipes and kids' activities as well as foodservice and usage information."
Duda Farm Fresh Foods is also active on social media platforms, including Facebook, Twitter and YouTube.
Ms. Towell also said that there will be continued emphasis on food safety and fresh quality products in the future.
"Regionally grown products with fewer travel miles and increased freshness that provide just-in-time deliveries to the Southeast markets will continue to be in demand," she predicted. "There will also be a continued emphasis on consolidation of products for retailers and foodservice. Multiple products consolidated from different suppliers into one truck pickup is efficient and economically sound."
Duda Farm Fresh Foods is a grower, shipper and marketer of an extensive line of domestic and off-shore fresh fruits, fresh and fresh-cut vegetables. The company is a wholly owned subsidiary of A. Duda & Sons Inc., also headquartered in Oviedo.