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Peri’s BBQ Bloomer campaign features Central California supers

Peri & Sons’ Firebaugh, CA, facility began shipping its first loads of the super colossal yellow sweets in BBQ Bloomer Onion bags the first week of June, and according to Director of Marketing Teri Gibson, the campaign will run through the summer.

The central points of the promo are the five-inch supers and a portable grill from Coleman, which match up to create what Gibson said is “a really beautiful looking, almost translucent bloomin’ onion.”

peri-BBQBloomin-onionsThe Sweet BBQ Bloomer Onion campaign from Peri & Sons started the first week of June and is expected to run through August.Gibson said the duration of the promotion is based on the supply of the super colossal sweets, and on June 1 she noted she expects the BBQ Bloomer campaign to run through August.

The majority of the onions will come out of Firebaugh, where they’ll be cured, packed and shipped.

Details on the promo are available at www.bbqbloomer.com or by snapping the QR code on the onion packaging. The single-onion Grab-n-Go bags are available to retailers in 15-, 20- and 25-count cartons and also 40-pound bulk. The bag contains a super colossal yellow sweet, 4.5 inches to 5 inches, as well as a packet of spice blend. Instructions for grilling are on the bag, along with the QR code that takes the consumer to a cooking video and dipping sauce recipes.

Both the package and the website provide details on how to enter for a Coleman grill giveaway, which Gibson is the latest model offered by the grill company.

“Our Sweet BBQ Bloomer Onion is a delicious, low-fat alternative to the traditional deep-fried blooming onion,” Gibson said. “Our new high-graphic, single-serve Grab-n-Go bag is packed with a colossal sweet yellow onion and a special spice blend packet.”

Wording on the bag’s carrying handle “encourages consumers to ‘Enter to Win!’ a very stylish portable gas grill,” Gibson said, adding that the entry process is fast, easy and provides a look at the grill that’s being given away.

Retailers will find the display-ready cartons a good fit for summer promotions with the eye-catching bright pink and orange Sweet BBQ Bloomer Onion design.