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New company opens in southern New Jersey

A new produce company has opened in southern New Jersey with some familiar names at the helm.

Jonathan Consalo and Robert Consalo Jr., formerly with Wm. Consalo & Sons in Vineland, NJ, are the new owners of Vivid Fruit & Produce LLC. It officially opened April 15 but started to move product around May 5, Jonathan — known as Jon — told The Produce News June 18.

The company, which he described as a grower, packer and shipper, is located in Buena, NJ, just a few miles from Vineland, the heart of the southern New Jersey produce deal.

So far the company is handling "a complete Jersey Fresh line," along with some items from nearby areas such as Delaware and New York, but hopes to branch out in a few months as the New Jersey deal winds down.

"Right now our main focus is the Jersey deal," he said. We realize we can't be everything to everybody. We have to crawl before we walk and walk before we run."