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Oneonta gearing up for promotable stone fruit crop

Oneonta Starr Ranch Growers will supply its customers with highly promotable volumes of conventional stone fruit from the Pacific Northwest this season. Based in Wenatchee, WA, the company is one of Washington’s premier tree fruit growers.

“The conditions have been good overall,” Marketing Director Scott Marboe told The Produce News.

OneontaFruit is marketed under the company’s flagship label, “Starr Ranch Growers.” Oneonta works closely with its retail partners in the United States and Canada to build category sales.

Marboe provided a production snapshot for 2013. “We will be down a small amount on apricots compared to 2012, but up on white flesh La Crème and the late season gourmet club ‘cots,” he stated. “We are going to pack the La Crème white flesh apricots in a clamshell pack, probably a one-kilo clam.”

Volume for early prunes will be down this season owing to some frost damage. “We should be up on late prunes,” Marboe said.  

“Peaches we will be up this year,” he continued, adding that the estimate of 85,000 boxes for 2013 is a jump from the 70,000 boxes marketed in 2012. “Nectarines will be down from 60,000 last year to 40,000 this year.”