The fresh-cut fruit category continues to expand dramatically every year, fueled by consumer demand. Today, consumers want fresh, nutritious and flavorful cut fruit packed for their safety and convenience.
Lifestyles are rapidly changing and the result has been a trend toward eating healthy. Retailers should take full advantage of this wellness progression by promoting more value-added fresh-cut fruit products.
Consumers have become more focused on the food they eat these days. Shoppers are knowledgeable and tend to have their health in mind when selecting their food choices at the grocery store. The produce department has become a focal point in fulfilling their healthy dietary needs.
The majority of consumers today want food that is wholesome, nutritious, nourishing and accommodating. This is a hurry-up world and most people do not have the time to become master cooks. They prefer anything that saves them time. This is where value-added fresh-cut fruit plays a very meaningful role.
With this explosive consumer demand for a wide variety of convenient options, retailers should take full advantage of expanding fresh-cut fruit sections. The freshness and colorful appeal will encourage shoppers to make repeat purchases on a regular basis. This is not only good for sales and profit, but also good for the store.
Here are five points to consider regarding value-added fresh-cut fruit:
Since the cut fruit revolution is consistently advancing with many new items and packs, it may be time for retailers to consider expanding shelf space. Plan to reset the category into sections for grab-and-go lunch items, kid's snack-pack section, mixed fruit section and a party platter section.
This year, make a resolution to be more flexible in promoting what consumers want the most-healthy value added fresh-cut fruit.
The FreshXperts are produce industry consultants with specific areas of expertise who have banded together to offer clients a broad range of solutions in operations, marketing, sales, merchandising, governance, strategic planning, supply chain (including cool chain), e-commerce, social media, online and more.