For the second quarter this year, fresh produce sales are up compared to last year’s figures. Organic fruits and vegetables lead the pack in growth with strong gains in sales and volume according to FreshFacts on Retail, a quarterly report from the United Fresh Produce Association that tracks retail produce sales and performance.
Fruits and vegetables saw gains in sales this quarter, driven by strong increases in retail prices. Fruits posted the strongest growth in sales and retail prices, exceeding 2012 figures by 4.4 percent and 7.8 percent, respectively, but posted a 3.2 percent decline in volume sales.
The FreshFacts on Retail report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities, as well as value-added, organic and other produce categories.
Highlights of this quarter’s report include the following:
Each FreshFacts report also features a quarterly spotlight on an industry segment or notable trend. This quarter, an investigation of product branding within produce departments provided insight into shifts in the number of unbranded, branded and private label products. Recent trends show that the presence of branded products and private labels is growing within produce departments.
The complete FreshFacts on Retail report can be downloaded here, free of charge for all United Fresh members ($50 for non-members).
For more information about how to obtain the report, contact Shannon Young, United Fresh education manager, at 202/303-3400 ext. 405 or firstname.lastname@example.org. For questions about specific data contained in the report, please contact Kelli Beckel at the Perishables Group at 773/929-7013.