CENTER, CO — Mountain Valley Produce, here, is moving a good crop of Colorado fingerlings as part of its year-round program for the specialty item.
In early January, Ernie Myers, general manager, said movement has been decent and the overall economy and the price of russets have combined to lower demand.
Year-round fingerling supplies from the longtime Colorado operation began in 2010, and a portion of the sales are handled by the in-house team of Mr. Myers and Kurt Holland. Mr. Holland also works on the transportation team for Mountain Valley Logistics, a sister company.
Farm Fresh Direct, a grower-owned corporation based in Monte Vista, CO, markets Mountain Valley’s russets and yellows, along with a portion of the fingerlings.
The fingerlings are offered in two- and five-pound poly and poly-mesh bags.
For foodservice, the shed ships in 20- and 50-pound sacks, according to Mr. Myers.
Varieties remain Purple Peruvian as well as Russian Banana, La Ratte and Austrian Crescent yellow fingerlings and the Rose Finn Apple pink fingerling.
In addition to the “Willie Myers’” label long used by Mountain Valley Produce, the fingerlings will also be packed under private labels. Direct sales go mostly to receivers outside Colorado.
Food safety remains a top priority, and Mountain Valley is compliant with both GHP and GAP, and it is third-party audited by SCS.
An in-house program is used for trace-back
Mountain Valley Logistics is staffed by Zach Gillespie as transportation coordinator, and Cole Lee Myers joined the team in 2012. The Nebraska office is managed Cortney Felmlee.