Domex Superfresh Growers is moving into a busy exhibit season during 2013 and will be available at popular venues to talk about the company's programs designed to drive customer sales.
The company is headquartered in Yakima, WA, and is internationally recognized for its premium conventional and organic tree fruit.
"We will be discussing our marketing capabilities via our category-management expertise, discussing logistical needs and opportunities through our logistic company,DSG Logistics, and discussing packaging opportunities with merchandising bins, sleeves, bags and display shippers," Howard Nager, vice president of marketing, told The Produce News Jan. 14. "We will also be talking about our social media activities on Facebook, Twitter, YouTube and Pinterest that are focused on educating the consumer on where their fruit is grown, recipe information, nutrition data as well as connecting our growers with the ultimate consumer."
Activities will kick off Feb. 11 with the National Grocers Association show in Las Vegas.
"This is our second year of exhibiting at the NGA show, where we have the opportunity to speak to many independent operators about our programs," Mr. Nager said. Attendees will have an opportunity to talk with Mr. Nager, and Frank Davis, vice president of business development.
Participation at regional shows will ramp up in March.
"The regional shows present us with a unique opportunity and relaxed environment in which to speak to many retailers, wholesalers and foodservice operators without huge pressures present in much larger shows," Mr. Nager said.
Domex will exhibit at the Southeast Produce Council show March 3 in Orlando, FL, where Mr. Nager and Mr. Davis will be joined by Director of DSG Logistics Kevin Kershaw and account managers Dan Harrington and Shawn Louden.
The focus will shift to the New England Produce Council show in Boston April 3. Mr. Nager, Account Manager Jay Short and other Domex personnel will be in attendance.
The Fresh Produce & Floral Council's Northern California Expo will take place April 10 in Pleasanton, CA. Mr. Nager and Account Manager Garrett Dauer will be available to meet with attendees.
"Lastly the Canadian Produce Marketing Association [convention] is the best opportunity to speak to our Canadian trade about our apple, pear and cherry programs on their turf," Mr. Nager continued.
Chief Executive Officer Ed Kershaw, President Robert Kershaw, Vice President of Sales Tim Lane, sales managers Mike Preacher and Cindy Alarcon, Marketing and Communication Manager Loren Queen, and Mr. Harrington will be in attendance at the CPMA show in Toronto.