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FreshXperts, a leading produce consultancy, named Andrew Southwood as an associate member. He will provide management resources and support for FreshXperts' clients and expand FreshXperts' reach into Canada.

"We welcome Andrew's commitment to the fresh industry and look forward to offering his expertise to FreshXperts' clients,” Anthony Totta, vice chairman of FreshXperts, said in a press release. “He will fill a vital role at SouthwoodAndrew SouthwoodFreshXperts by supporting our clients' fresh business goals and helping them to identify long-term strategies for success. He has worked for many years in the produce industry and will help our clients develop their businesses from farm to fork, creating models that consider every opportunity for growth and profitability."

Mr. Southwood is the director and owner of freshXpressions, a management solutions and consulting firm that works with senior executives and management teams to help them determine strategies for growth and develop models for sustainable and profitable businesses.

He started his career with Unilever South Africa in 1986, and later became the export manager for South African deciduous fruit at Unifruco Ltd. In the late 1990s, Mr. Southwood helped to facilitate the merger of Unifruco and Outspan International to form Capespan International, and he also played an important role in establishing Capespan North America.

Mr. Southwood is a graduate of South Africa's University of Cape Town, where he graduated with a bachelor’s degree in business science and earned an Executive Master of Business Administration in advanced management practices.

FreshXperts' consortium of consultants shares over two centuries of fresh produce industry experience. The FreshXperts team delivers results for its clients through fresh industry marketing, supply chain visibility, packaging, business technology tools, product development, merchandising strategies, organizational training, merchandising strategies, organizational governance, corporate professional analysis and predictive index testing. More information about FreshXperts is available at