Taking part in USA Onions/Weber grill products “Get Grillin’” football bowl season retail display contest, produce managers across the country have put in orders for custom logo-emblazoned black Weber Kettle grills as well as plenty of Spanish Sweets from the Idaho-Eastern Oregon’s onion-growing region.
Kicking off Dec. 15 and ending Super Bowl Sunday, Feb. 3, 2013, the retail display contest provides produce departments the opportunity to increase their onion sales and win great prizes simultaneously.
The grills and globes, two important components in tailgating and homegating activities during football season, are also the primary elements in this year’s contest, according to Sherise Jones, marketing director for the Idaho-Eastern Oregon Onion Committee.
“The homegating and tailgating theme was really a natural choice for the promotions,” Ms. Jones said, adding that USA Onions are perfect for grilling, whether on the backyard BBQ or in a stadium parking lot.
She said retailers are encouraged to use College Bowl and Super Bowl as their themes to create displays, which must be in place for at least one week during the Dec. 15 Super Bowl Sunday period. Displays must also be located in produce departments and must include Idaho-Eastern Oregon Onions bagged, bulk or both that clearly show the IEO name.
Photos of the entries must be submitted by Feb. 28 to qualify for a Weber’s “Time to Grill” cookbook as well as a chance to win Kettles and bigger Webers, including Q200 gas grills, Spirit gas grills and the grand prize, a Summit S-470 gas grill and $1,000 cash. The grand prize package includes a rotisserie with infrared burner, smoker box and sear station.
Other prizes are the Genesis gas grill, the Performer Platinum charcoal with gas ignition, the Smokey Joe Gold portable charcoal grill and kabob sets and accessories. Winners will be announced by March 31, 2013.
POS provided at no cost to retailers consists of recipe cards, “All-American Winners” posters, sweepstakes tear-off sheets, Weber/USA Onions grill posters and USA Onion merchandising tips. The use of QR codes that direct consumers to the USAOnions web site are also encouraged.
Social media is yet another factor in the new marketing program, with daily and weekly Facebook sweepstakes through Super Bowl.