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California Giant Berry Farms signs on with FoodLink

cgflIn March, California Giant Berry Farms, based in Watsonville, CA, agreed to use FoodLink, a commerce and traceability platform, for item-specific tracking on all of its strawberries grown in the United States.

FoodLink created QR-coded labels for "clamshell" strawberry containers, which provide information about the specific growing location of the packaged berries, allowing trading partners and consumers to trace the berries back to their source by using a smartphone to scan the code. Cal Giant grows and ships more than 20 million trays of berries annually.

FoodLink recently released this video that further describes the partnership and the benefits that Cal Giant has received from the FoodLink traceability platform.

Agriculture brings science and math to life for North Carolina high school students

nc high school studentsStudents and teachers from high schools in Rowan County, NC, are engaged in a new project that seeks to bring science and math concepts alive through agriculture. They are taking a leap from their textbooks to hands-on learning at an outdoor laboratory with access to world-class researchers.

This video shows how project partners North Carolina State University at the N.C. Research Campus, high schools in Rowan County, and the N.C. Department of Agriculture and Consumer Services Piedmont Research Station are working together to make math and science tastier subjects for students.

Vidalia deal driving demand in sweet onion category despite seasonal volume reduction

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VIDALIA, GA – Retailers and consumers alike anxiously await the beginning of the Vidalia onion season – and with good reason. The world-famous onion virtually created the sweet onion category and, retailers say, drives the deal and has spurred 12-month consumer demand for sweet onions.

The 2013 season opened April 15, but this year there is a problem in the Vidalia fields – seed stem is causing a significant percentage of the crop to bolt and go to seed.

Still, growers expect to ship several million boxes of America’s favorite onion this season. Southeastern Editor Chip Carter went to Vidalia to find out more about the onion that changed the world, its impact at retail – and the challenges it’s facing this season – in this video report.  

Industry turns out in full force for United Fresh 2013 in San Diego

United 2013Thousands of produce industry members and affiliates headed to San Diego last week for United Fresh 2013, May 14-17. From the opening night gala aboard the USS Midway to the closing night awards banquet and even the post-show Produce Marketing & Merchandising Conference, the action was non-stop. Our Southeastern and Texas Editor Chip Carter captured the action in this video compilation that covers the show from start to finish.  

Southeast Produce Council helps Paul Anderson Youth Home grow the future with ‘Goodness Garden’

paul anderson youth home VIDALIA, GA – As the Southeast Produce Council grows and prospers, it is increasing its philanthropic outreach. One of its most recent projects is underwriting a garden at the Paul Anderson Youth Home in Vidalia, GA, which serves boys and teens in crisis. On April 13, four gardening beds were completed as a part of the partnership between the two organizations called the “Goodness Garden”. Crops planted include sweet corn, squash, zucchini, cantaloupe, tomatoes, cucumbers, peppers, eggplant and watermelon. The garden enhances the already successful program by promoting responsibility, agricultural awareness and healthy eating. It serves as an outdoor classroom and a living laboratory for subjects throughout the PAYH curriculum and enhances the education program component by teaching stewardship, gratitude, healthy lifestyles, social responsibility and concerns for others. Check out the video for more about the Paul Anderson Youth Home and the Goodness Garden. For more on the home and its programs, go to www.payh.org.