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Young company aims for growth by staying hands-on

kelvidKelly Bros. Inc. out of Exeter, CA, is an up-and-coming fruit company devoted to working hands-on with its suppliers and customers. The company is just three years old and has built a devoted customer base of fruit processors and distributors across the United States.

"We understand our clients’ business models and have proven success through research and development, and year-round support. It is our job as a team to share industry knowledge, ensure successful transactions, and control the amount of product needed seasonally," President Patrick Kelly said.

This hands-on approach to all aspects of fruit processing and relationship building with growers and clients has served Kelly and his company well. Kelly Bros.' pursuit of consistency of product has produced consistent relationships with growers and buyers, which it hopes to extend to new outlets.

Shuman Produce promotes its ‘RealSweet’ onions with promotional products


Shuman Produce in Reidsville, GA, is giving away the ultimate grilling tool, its ‘RealSweet Sportula’ – a multi-use heavy duty spatula – in a spring promotion.

Here, Shuman spokesman The Fat Man, of Chef and The Fatman fame, shows off the sportula – and lets people know how to get their own.

This is part of a series the sweet onion leader has produced to promote its year-round lineup of product from its Vidalia fields and growing operations around the Western Hemisphere.

Agriculture brings science and math to life for North Carolina high school students

nc high school studentsStudents and teachers from high schools in Rowan County, NC, are engaged in a new project that seeks to bring science and math concepts alive through agriculture. They are taking a leap from their textbooks to hands-on learning at an outdoor laboratory with access to world-class researchers.

This video shows how project partners North Carolina State University at the N.C. Research Campus, high schools in Rowan County, and the N.C. Department of Agriculture and Consumer Services Piedmont Research Station are working together to make math and science tastier subjects for students.

California Giant Berry Farms signs on with FoodLink

cgflIn March, California Giant Berry Farms, based in Watsonville, CA, agreed to use FoodLink, a commerce and traceability platform, for item-specific tracking on all of its strawberries grown in the United States.

FoodLink created QR-coded labels for "clamshell" strawberry containers, which provide information about the specific growing location of the packaged berries, allowing trading partners and consumers to trace the berries back to their source by using a smartphone to scan the code. Cal Giant grows and ships more than 20 million trays of berries annually.

FoodLink recently released this video that further describes the partnership and the benefits that Cal Giant has received from the FoodLink traceability platform.

Industry turns out in full force for United Fresh 2013 in San Diego

United 2013Thousands of produce industry members and affiliates headed to San Diego last week for United Fresh 2013, May 14-17. From the opening night gala aboard the USS Midway to the closing night awards banquet and even the post-show Produce Marketing & Merchandising Conference, the action was non-stop. Our Southeastern and Texas Editor Chip Carter captured the action in this video compilation that covers the show from start to finish.