Caloroso, Hoxie and Giumarra's new avocado packaging


Today’s consumers demand health and flavor, and Nature’s Partner and Giumarra are promoting nutritious, versatile avocados in an effort to grow avocado sales. Their avocado bag and supporting marketing materials highlight the Hass Avocado Board’s “Love One Today” initiative. Since they contain naturally good fats and are cholesterol free, the benefits of avocados perfectly position them as consumers’ new favorite superfood.

NEPC takes business beachside at Cape Cod outdoor trade show


CHATHAM, MA — The historic and elegant Chatham Bars Inn here was the setting for the New England Produce Council 2015 Expo — NEPC by the Sea — Sept. 16-18.

Our Maggie Giuffrida put her toes in the sand to talk to industry movers and shakers on the shore. From new products and new packaging to familiar faces in new places, she caught up with it all.

She also sampled some of New England’s finest and got a taste of… onion ice cream?

Potandon transitioning from storage to fresh potatoes


Purple, pink, red, white — it’s a whole new world for potatoes. And a whole new season. Our Maggie Giuffrida caught up with Jamey Higham, Potandon's vice president of new business and foodservice,  for an update on the transition from the storage crop to the beginning of the fresh season.

Mini-potatoes are all the rage and proprietary varieties like Potandon’s Klondike Rose are increasingly popular. Fall 2015 promises a crop with excellent quality and great volume — great news for retailers and consumers.

NEPC 2015 kicks off with Cape Cod clambake


CHATHAM, MA — The New England Produce Council Expo 2015 — "NEPC by the Sea" — kicked off in grand style on Cape Cod with a ritzy beachside clambake at the historic Chatham Bars Inn Sept. 16.

Our Maggie Giuffrida chatted with guests about the soiree — and their expectations for the rest of the show — in the first of our NEPC video series. She also jumped in and lent a hand to the chefs as the feast came together.

Everybody needs a (spuddy) buddy


Everybody needs a buddy, as our Maggie Giuffrida found out from the Idaho Potato Commission. Armand Lobato provided the lowdown on all the marketing materials the commission has available — including its irresistible Spuddy Buddy mascot.