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Georgia Peaches launch YouTube channel; videos help council connect with consumers

video image2As part of its ongoing promotional and educational program, the Georgia Peach Council has launched a YouTube channel to inform consumers about one of the state’s more popular crops.

The YouTube channel includes videos to introduce consumers to the prominent growers who bring their sweet Georgia peaches to grocery stores, as well as informational segments on how to pick the perfect peach, ways to know if a peach is ripe and why Georgia peaches are so sweet.

“More and more people want to know where their produce comes from and who grows it,” said Will McGehee of the Georgia Peach Council. “These videos will help us better engage and connect to consumers by providing useful tips and information.”

Here’s the first of the Georgia peach videos — find out more by following the council at www.facebook.com/SweetGeorgiaPeaches and www.twitter.com/GAPeachCouncil.

Tanimura & Antle’s packaging preserves lettuce and profits

ta3Bulk produce may have a traditional farm-fresh appearance, but Tanimura & Antle’s field-packed lettuce actually delivers field freshness.

“We select special packaging materials to maximize freshness,” said Caitlin Antle. “[The] crinkly bag not only sounds fresh, but it keeps the lettuce really fresh too, plus this special packaging helps protect each head of lettuce from excessive handling at the store.”

The packaging for Tanimura & Antle’s line of field-fresh packed lettuce can also increase shelf life by 11 days and reduce shrink by 20 percent as compared to naked product.

"Packaging is critical when looking to reduce shrink, take labor out of the stores and improve quality,” said Rick Antle, chief executive officer of Tanimura & Antle. “My grandfather, Bud Antle, was the first to wrap lettuce in the early 1960s and it took until the 1980s before retailers universally adopted it. Change today is happening much faster, as consumers vote with their spending dollars for packaging that will help preserve freshness and quality as well as help product last longer."

Packaging for T&A’s field-fresh lettuce also protects against contamination, includes consumer information and is attractive on displays.

Because of T&A’s special packaging, constant refrigeration, and its quick and efficient delivery, the company is able to make sure there is field-fresh lettuce at grocery stores every day.

Del Monte's 'Find Your Inner Chef' competition

delvidMIAMI — Kara Adanalian of Fresno, CA, took top honors in the Del Monte Fresh "Find Your Inner Chef" competition, besting runner-up Karen Gulkin of Greeley, CO, in a cook off held at the Miami Culinary Institute, here.

"The cook off event was as exciting to witness as it was to judge the entire span of the contest from launch to today's cooking competition," said Dennis Christou, vice president of marketing, North America, for Del Monte Fresh, based in Coral Gables, FL. "We're amazed at each finalist's culinary skills and at their creativity in using specific ingredients such as our Del Monte fresh fruits and vegetables during this intense competition."

Christou told The Produce News that the goal of the contest was to try to get fresh fruits and vegetables more integrated into everyday life.

"Consumers want ideas about how to use fresh fruits and vegetables, so we thought this would be a great idea to introduce people who regularly use them," he said. "At Del Monte, we are trying to become more relevant to consumers, and this contest was a way to do that, and it was extremely successful. We hope to build on this in the future."

Growing California video series wins two Telly Awards

The Growing California video series, a partnership betweeen CDFA and California Grown produced in association with California State University-Sacramento, has been recognized with two 2013 Telly Awards, a video competition now in its 34th year.

vid23The two segments that won, “Chef’s Guide” and “Free-Spirit Farmer,” were honored in the category of Online Video – Information.

Growing California is an in-depth look at the many ways farming and ranching touches our lives – going beyond food production, although that is certainly featured prominently. The series also highlights food access, the diversity of California agriculture and protection against invasive species.

 

 

T&A's Artisan lettuce perfect for Fourth of July celebrations

ta2As the Fourth of July approaches and consumers are shopping for their parties and cookouts, Tanimura & Antle's field-packed heart-healthy Artisan lettuce is sure to catch their eyes.

The packaging process for T&A's Artisan lettuce offers superior freshness and protection as a direct response to consumer preferences and retailer requests.

"This product has been field harvested and packed in a specially designed clamshell for freshness, then carefully packed in a carton and palletized," said Brian Antle. "From the field the lettuce is transported as quickly as possible to our facility to be cooled before being loaded onto a refrigerated trailer to transport to retail locations."

Each Artisan lettuce four-count clamshell will make at least eight side salads or four main dish salads. Unlike other lettuce blends, Artisan lettuce won't wilt when dressed, so consumers can choose the dressing that suits their final salad creation.

The convenience of this item makes it perfect for holiday get-togethers, and the company's lettuce is grown entirely on U.S. family farms, making T&A's verdant fields of lettuce as American as amber waves of grain.

Artisan lettuce is certified as a heart-healthy food by the American Heart Association. Packages feature the Heart Check mark, which easily identifies it as a sensible food choice in an overall heart-healthy diet.

Tanimura & Antle's Artisan lettuce is a select seed variety that has been carefully chosen for premium flavor, quality and variety. It includes three different petite whole head lettuce in both red and green varieties.