As the Fourth of July approaches and consumers are shopping for their parties and cookouts, Tanimura & Antle's field-packed heart-healthy Artisan lettuce is sure to catch their eyes.
The packaging process for T&A's Artisan lettuce offers superior freshness and protection as a direct response to consumer preferences and retailer requests.
"This product has been field harvested and packed in a specially designed clamshell for freshness, then carefully packed in a carton and palletized," said Brian Antle. "From the field the lettuce is transported as quickly as possible to our facility to be cooled before being loaded onto a refrigerated trailer to transport to retail locations."
Each Artisan lettuce four-count clamshell will make at least eight side salads or four main dish salads. Unlike other lettuce blends, Artisan lettuce won't wilt when dressed, so consumers can choose the dressing that suits their final salad creation.
The convenience of this item makes it perfect for holiday get-togethers, and the company's lettuce is grown entirely on U.S. family farms, making T&A's verdant fields of lettuce as American as amber waves of grain.
Artisan lettuce is certified as a heart-healthy food by the American Heart Association. Packages feature the Heart Check mark, which easily identifies it as a sensible food choice in an overall heart-healthy diet.
Tanimura & Antle's Artisan lettuce is a select seed variety that has been carefully chosen for premium flavor, quality and variety. It includes three different petite whole head lettuce in both red and green varieties.
Produce for Kids has donated more than $4.1 million to children’s charitable concerns, including the Children’s Miracle Network Hospitals and DonorsChoose.org. The program brings grower-shippers and retailers together to help raise funds that stay in the local community.
Produce for Kids started as a one-time spring promotion, conceived by John Shuman of Shuman Produce in Reidsville, GA, after his young son received care at a Children’s Miracle Network hospital. Shuman connected with Orlando, FL, marketer Heidi McIntyre for that first campaign. The results were so overwhelming the campaigns continued and Produce for Kids has since become a full-time, stand-alone organization.
Here’s a look at the highlights of last year’s Produce for Kids activities.
Norcross, GA-based RockTenn, one of North America’s leading vertically integrated packaging manufacturers, has introduced a pair of products that can provide produce shippers substantial savings on materials and freight, as well as allow for better packouts and more product per pallet.
The “Meta” case and the “Meta Tray-8” have already helped some shippers save money and increase efficiency in produce distribution. The products, part of RockTenn’s trademarked “Meta System,” are engineered to provide greater strength and product protection while utilizing as much as 11 percent less fiber in production. The result is a lighter product that provides more support in critical areas and allows more produce to be packaged in the same amount of space as traditional materials. The new designs also let shippers add an extra layer to a pallet to cut shipping costs.
Here’s a look at the Meta production process and resulting benefits.
Someone once said, "What's old is new again." Reviving a unique harvesting technique originally launched a decade ago, Salinas-based Tanimura & Antle has reintroduced its "Field-Fresh" wrapped leaf lettuce for one simple reason: buying segment demand.
T&A's research shows that its field pack technique increases shelf life by 11 days and reduces shrink 20 percent. These compelling stats, coupled with buying segment demand for the reintroduction of the process, have prompted T&A to return to a field pack process it originally launched more than 10 years ago.
"The special plastic and the sealing process we use on the whole leaf product keeps the lettuce more fresh and protects it," Brian Antle said in a field interview video. "There isn't as much handling of the product in the short amount of time it takes to go from the field to the box."
To help retailers educate shoppers on what it takes to get product from the field to the supermarket, T&A's field wrap plastic and channel strips carry a QR code that directs smartphone users to videos showing T&A’s lettuce being harvested and packed, as well as tips for preparation when it reaches consumer kitchens.
All Tanimura & Antle vegetables are field packed. T&A currently offers several varieties of field-fresh packed lettuce: romaine, red and green leaf, endive and escarole.
Mann Packing, based in Salinas, CA, released a new video and ad campaign at the recent United Fresh 2013 convention in San Diego, which looks to reinforce the sustainability features of its lidless vegetable trays.
Last fall the company redesigned its vegetable platter and removed the familiar black plastic portion of the package commonly used as the lid.
The company decided to redesign the platters after conducting research into what consumers want in fresh item packaging, said Christine Keller, director of marketing and innovation.
The research found that 92 percent of consumers asked said they did not use the black trays for serving as intended (even when instructions prompt them to do so); and when told about the positive impact removing the lids would have on the environment, the same 92 percent said they would be happy without them.
Mann uses one of its own executives in this video, which takes a humorous approach in driving home the sustainability message.