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PermaTherm parked an F-150 where?!?


ATLANTA — PermaTherm Industries, a maker of premium insulated metal refrigeration panels headquartered here, has long claimed to have the strongest product in the industry.

While we were in town for PMA, we asked if they'd be willing to put their money where their mouth is and prove it. They were, and in this remarkable video we see a Ford F-150 pickup parked in places Detroit never intended.

We shot at PermaTherm's Monticello, GA, manufacturing facility and can attest that there's no trickery here. No splints, no hidden supports and we've got the video to prove it — just a PermaTherm insulated panel versus a competitor's in an epic battle with one bad truck.

Maggie G wraps up business on the PMA trade show floor


ATLANTA — Almost 20,000 attendees from 63 countries packed the Georgia World Congress Center here Oct. 21-25 for PMA Fresh Summit 2015. The number of attendees set a record for an East Coast Fresh Summit, and the 3,380 buyers were the most since 2011 in Orlando, FL.

With 1,060 exhibitors, there was plenty to see. Maggie Giuffrida rode the whirlwind straight through to the end in the last of our coverage from the show floor. Look for a wrap-up of the PMA social scene later this week.

Mary B tours PMA Fresh Summit


Join Mary Blackmon, founder of Farm Star Living, as she tours the Produce Marketing Association Fresh Summit exposition floor.

The record-breaking trade show opened on Saturday, Oct. 24 with 1,060 exhibitors occupying 267,400 net square feet, and highlights include top chefs from around the country as well as the latest innovations from the produce industry.

More from the PMA trade show floor in Atlanta


ATLANTA — Avocado ice cream, a kohlrabi jack-o'-lantern and a sort-of disturbing giant peach — that's part of what we found on the trade show floor at PMA Fresh Summit here Oct. 21-25.

Maggie Giuffrida investigates the action at the Georgia World Congress Center as our PMA video series continues.

Day 1 from the PMA trade show floor


ATLANTA — Well over 20,000 people descended on the Georgia World Congress Center here for PMA Fresh Summit 2015 Oct. 21-25. Our PMA video series continues as Maggie Giuffrida heads out onto the bustling trade show floor for Day 1.