Ever wonder just how bananas get from tropical jungles to suburban supermarkets? It’s quite a journey as Turbana, a leading supplier of bananas and vegetables from Colombia, reveals in this video.
Turbana, a leading supplier of bananas and vegetables from Colombia, has partnered with the One Laptop Per Child organization to bring rugged, durable laptops to remote impoverished area. The goal is to provide access to knowledge that can change lives.
Find out more about the program in this video.
When buyer-segment demand spurred Tanimura & Antle to reintroduce it's field-fresh packaged leaf lettuce, the Salinas-based company had a trick up its sleeve, or at least on its packaging: a personal trip from T&A's fields through its shipping process, into the grocery store and then the kitchen.
Diana McClean, director of marketing for T&A, said the company often entertains its retail trading partners on field tours. "They are always very impressed as to how quickly the product is packed and how very few hands touch that product," she said.
T&A decided that if industry members are impressed, so will consumers. "The most effective way for us to tell this story to shoppers is with video that brings them right into the field with us," she said.
QR codes on the packaging for T&A's field-fresh leaf lettuce do just that by redirecting consumers to videos that take them into the field and offer consumer-specific information, including serving suggestions as well as storage and preparation tips.
"The addition of the video series and the QR code on the packaging emphasizes just how fresh these products are and conveys the limited amount of handling they experience throughout the harvest and packaging process," said Rick Antle, chief executive officer of T&A. "This is critical in distinguishing our products from processed varieties."
T&A's packaging also increases shelf life by 11 days and reduces shrink in the produce departments an average of 20 percent. Consumers share in the benefits: "With our field-fresh wrapped leaf lettuce, you get a full head of beautiful fresh lettuce that hasn't already been trimmed down at the store," Caitlin Antle points out to consumers in one of the videos. "Our field-fresh wrapped leaf lettuce is a great value because of how much more lettuce you get in each bag."
T&A spends most of its promotional dollars promoting to the trade, but its packaging, complete with the QR code and other information, is a very effective way to communicate directly with the consumer.
"We remain committed to building up our video library to meet consumer and trade demand for engaging content about our products that is easy to consume and share," McClean said.
They say anyone who loves their job never works a day in their life. Florida strawberry, blueberry and vegetable giant Wish Farms takes that idea one step further in a series of hilarious videos that present the idea that behind-the-scenes pixies are in fact responsible for the company’s product and success.
This trio of two-minute videos introduces viewers to one of Wish Farms’ primary pixies, then show how he trains others and oversees operations at the company’s fields and packinghouses.
As part of its ongoing promotional and educational program, the Georgia Peach Council has launched a YouTube channel to inform consumers about one of the state’s more popular crops.
The YouTube channel includes videos to introduce consumers to the prominent growers who bring their sweet Georgia peaches to grocery stores, as well as informational segments on how to pick the perfect peach, ways to know if a peach is ripe and why Georgia peaches are so sweet.
“More and more people want to know where their produce comes from and who grows it,” said Will McGehee of the Georgia Peach Council. “These videos will help us better engage and connect to consumers by providing useful tips and information.”
Here’s the first of the Georgia peach videos — find out more by following the council at www.facebook.com/SweetGeorgiaPeaches and www.twitter.com/GAPeachCouncil.