Dave Gleason, chief horticulturalist for Domex Superfresh Growers, provides and update on this year's cherry crop in one of its lower Yakima Valley orchards. Harvest is progressing nicely this year, and color is developing due to warm weather with cool nights. The flavor is excellent and the crop loads are ideal for great fruit.
In response to member feedback and as part of its new strategic plan implementation, the Produce Marketing Association unveiled its redesigned website (www.pma.com) Tuesday, May 27. With a fresh new design, completely new structure, a fully functioning search feature and mobile-ready access, the website is part of the association’s ongoing efforts to bring a complete portfolio of value to members of the fresh produce and floral industries.
“Over the past several years, we’ve made a conscious effort to share the wealth of industry resources the association offers in addition to all our conventions, shows and meetings,” Bryan Silbermann, chief executive officer of PMA, said in a press release. “One of the challenges we had is providing members with a fully functioning and easy-to-use ‘one-stop-shop’ where they can access those resources. Our members told us they needed a global information hub that’s intuitive and engaging—and we’re responding to those needs through this complete rebuilding of pma.com.”
Changes to the website include the following:
And, to give members more of the resources they’ve asked for, the website will house a collection of new information, including three new consumer trend reports from the Hartman Research Group. Outlook on the Millennial Consumer 2014 is available on the website now, and members can expect to have two additional reports from Hartman this summer: Organic and Natural as well as Digital Lives. These reports provide critical insights into consumer behaviors driving fresh fruit and vegetable sales.
Members can also expect to see more information sharing on the site with the integration of blogs, social media and third-party news.
“We’re here to support the needs of our members by connecting them to experts, ideas, trends and talent,” said Silbermann. “We know produce and floral companies are focused on building consumer demand for the products they grow, ship and sell, and as the industry’s marketing association, we’re committed to providing resources that help reach that goal.”
Mother Nature has been a cooperative lady in the Pacific Northwest, and the region's producers are anticipating a good cherry season for the highly prized fruit in 2014. It's 80 days and counting for Domex Superfresh Growers in Yakima, WA.
As producers move into the 2014 cherry production season in the Pacific Northwest, they will concern themselves with protecting the precious fruit from rain and the damage that can be done to ripe cherries. Domex Superfresh Growers provides some insights as to how this protection is accomplished.
Wish Farms is offering a year-round supply of conventional and organic strawberries and blueberries. With the Florida strawberry season completed, focus has turned to the California strawberry season and Florida blueberry season.
Wish Farms grows strawberries in Salinas and Santa Maria. This will be the first year of growing organic strawberries in California.
"In addition to the expansion of our California strawberry program, our Florida blueberry volume is really starting to pick up," Gary Wishnatzki, president of Wish Farms, said in a press release. "We've also put resources into increasing our packing capabilities this year."
In an effort to develop fresh and relevant content, Wish Farms plans to launch a series of recipe videos as a component to its consumer outreach campaign. Seasonal how-to berry recipes will be featured on the company’s YouTube channel and promoted across all social media outlets.