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Protecting the 2014 Pacific Northwest cherry crop

domeividAs producers move into the 2014 cherry production season in the Pacific Northwest, they will concern themselves with protecting the precious fruit from rain and the damage that can be done to ripe cherries. Domex Superfresh Growers provides some insights as to how this protection is accomplished.

Good season expected for Pacific Northwest cherries

domexvidMother Nature has been a cooperative lady in the Pacific Northwest, and the region's producers are anticipating a good cherry season for the highly prized fruit in 2014. It's 80 days and counting for Domex Superfresh Growers in Yakima, WA.

Domex Superfresh Growers' orchard tech

domexvidDomex Superfresh Growers continues to innovate with use of GPS-equipped tractors as technology moves from the drawing board to the orchard. Use of GPS allows the tractor to create a planting line within an inch of accuracy. A specialized plant platform pulled behind the tractor opens the ground so trees can be planted within the trench created. Holes are then closed up using small blades and rolling drums.

Wish Farms' consumer program features recipe videos

wfvidWish Farms is offering a year-round supply of conventional and organic strawberries and blueberries. With the Florida strawberry season completed, focus has turned to the California strawberry season and Florida blueberry season.

Wish Farms grows strawberries in Salinas and Santa Maria. This will be the first year of growing organic strawberries in California.

"In addition to the expansion of our California strawberry program, our Florida blueberry volume is really starting to pick up," Gary Wishnatzki, president of Wish Farms, said in a press release. "We've also put resources into increasing our packing capabilities this year."

In an effort to develop fresh and relevant content, Wish Farms plans to launch a series of recipe videos as a component to its consumer outreach campaign.  Seasonal how-to berry recipes will be featured on the company’s YouTube channel and promoted across all social media outlets. 

Produce Alliance leads fundraising campaign for children’s hospital

chinewProduce Alliance LLC, one of the larger produce management services companies in the United States, leverages its national distribution and grower-shipper network to lead an annual philanthropic campaign benefitting one of Chicago’s premiere Children’s Hospitals.

Jan. 26, 2014 marked the 17th annual “Aon Step Up for Kids challenge” at the Aon Center, one of Chicago’s tallest buildings. Participants climbed 80 flights of stairs to raise money for children and families at Ann & Robert H. Lurie Children’s Hospital in Chicago. This year, the event had over 3,000 climbers and raised over $700,000. Produce Alliance lead all teams with over $35,000.

The Produce Alliance/Ruby Robinson team consisted of 45 employees and their families, with additional sponsorships coming from distributors and suppliers across the country.

Fundraising proceeds will be directed to K.I.D.S.S. for Kids, an affiliated organization of Lurie Children’s Hospital.

“In year one, we had 125 people climb. Today we have over 3,000. We are extremely proud of everyone involved and want this to be a $1 million event for the hospital,” said Robert Feldgreber, chief financial officer and general counsel for Produce Alliance/Ruby Robinson, as well as a founder of K.I.D.S.S. for Kids.