With a total of 1,200 exhibitors at this year's PMA Fresh Summit in Orlando, FL, Oct. 14-16 at the Orange County Convention Center, there was certainly no shortage of products to see and people to talk to.
Follow along as The Produce News' correspondent Mary Blackmon of Farm Star Living takes you on a tour of day two on the trade show floor.
The Produce Marketing Association's 67th annual Fresh Summit Convention & Expo, Oct. 14-16 at the Orange County Convention Center in Orlando, FL, set a new East Coast record for attendance with a total number of 20,889 attendees from 65 countries. The three-day event highlights the tools PMA delivers year-round to its members, including connections to innovation, networking and professional education to help grow successful businesses.
Check it out as Produce News' correspondent Mary Blackmon of Farm Star Living tackles day one on the trade show floor at PMA Fresh Summit.
On Sept. 15 a flash mob of bananas appeared in the middle of Pioneer Court in downtown Chicago. As onlookers curiously watched, over 35 bananas performed a choreographed dance and handed out bananas and discount coupons to the surrounding spectators during the busy lunch hour. The Flash Mob was organized to promote the fifth annual Del Monte Go Bananas! Halloween Costume Giveaway.
Every year, Del Monte Fresh Produce N.A. Inc. hosts the Go Bananas! Halloween promotion to encourage healthy eating during the Halloween holiday and promote Del Monte premium bananas as alternatives to traditional Halloween treats. The Go Bananas! promotion gives consumers the chance to win a Del Monte branded banana costume to wear for their Halloween festivities. The contest randomly awards a banana costume to 1,000 Del Monte banana fans who enter online at www.freshhalloween.com. Fans who want to increase their chances of winning can obtain five additional entries by submitting a photo of themselves as a banana using the template provided on the website.
“We are thrilled to bring the Go Bananas Halloween promotion back for its fifth year,” Dennis Christou, vice president of marketing N.A., said in a press release. “Consumers of all ages love dressing up as bananas and it is a great way of promoting healthy Halloween treats. This year, we wanted to create even more excitement around our annual Halloween giveaway and loved the idea of a flash mob of bananas. After all, who wouldn’t stop to watch a bunch of bananas dancing in the middle of town?”
The four-week promotion ends on Sept. 30 in order to guarantee costume delivery in time for Halloween.
Orlando, FL — Attendees and exhibitors of the 2016 PMA Fresh Summit Convention and Exposition enjoyed good company, great conversation and delicious food last night, Friday, Oct. 14, during the event's opening reception at the Hilton Orlando, here.
Check it out as Produce News' correspondent Mary Blackmon of Farm Star Living mingles and meets with attendees.
The Canadian Produce Marketing Association announced the launch of the second part of a new series of instructional cooking videos geared at educating consumers on how to select, store and prepare popular vegetables. The video series is part of the CPMA’s Half Your Plate campaign.
Each video features a unique recipe created by Chef Michael Smith and shows the basics of preparing produce. The video series features tomatoes, potatoes, celery, cucumbers, creamer potatoes, butternut squash, brussels sprouts and mushrooms. The final five videos have been launched at www.halfyourplate.ca.
“I’m passionate about teaching simple cooking methods that can dramatically amp up your food lifestyle. Our Half Your Plate videos prove that healthy cooking is not hard cooking,” said Chef Smith. “Eating lots of fruits and vegetables every day remains one of the single most powerful lifestyle choices you can make!”
The Half Your Plate program is managed by the Canadian Produce Marketing Association in partnership with the Canadian Cancer Society, Heart & Stroke Foundation of Canada and the Canadian Public Health Association. A simple message, Half Your Plate encourages Canadians to make healthier meal choices without measuring, one meal at a time. The interactive Half Your Plate website is a one-stop-shop for recipes, print resources and videos all about fruits and vegetables.
“One of the major barriers to healthy eating is a lack of proper food skills,” said Rick Alcocer, chairman of the CPMA Marketing Committee and senior vice president of fresh sales for Duda Farm Fresh Foods. “An essential step to developing food skills, quick educational videos are the perfect way to give Canadians the confidence to try new meals in the kitchen and live a healthier life.”
Half Your Plate also hosted a Twitter Party Sept. 13 to kick off the series, with Chef Smith and food bloggers of Canada.
BC Fresh, Duda Farm Fresh Foods, Highline Mushrooms, the Little Potato Co., Ontario Greenhouse Vegetable Growers, Red Sun Farms, the United Potato Growers of Canada and the Canadian Horticultural Council were major sponsors of the video series.