Mann Packing, based in Salinas, CA, released a new video and ad campaign at the recent United Fresh 2013 convention in San Diego, which looks to reinforce the sustainability features of its lidless vegetable trays.
Last fall the company redesigned its vegetable platter and removed the familiar black plastic portion of the package commonly used as the lid.
The company decided to redesign the platters after conducting research into what consumers want in fresh item packaging, said Christine Keller, director of marketing and innovation.
The research found that 92 percent of consumers asked said they did not use the black trays for serving as intended (even when instructions prompt them to do so); and when told about the positive impact removing the lids would have on the environment, the same 92 percent said they would be happy without them.
Mann uses one of its own executives in this video, which takes a humorous approach in driving home the sustainability message.