Fran Boetes leaves Brooks to start his own firm
April 14, 2005
by John Groh
Fran Boetes, who oversaw sales, marketing, transportation and fruit purchasing for Brooks Tropicals as senior vice president of marketing and sales, left the company March 31 to begin his own management strategy and marketing consulting firm, Frans H. Boetes LLC, based in Miami.
With extensive U.S. and international experience, Mr. Boetes said that his goal is to help companies become more successful. "I want to guide companies into new markets using new business concepts," he said. "The market is getting more and more aggressive, and I have a lot of experience in the field to help companies become successful and increase their sales."
Mr. Boetes joined Brooks Tropicals in late 2003 as vice president of marketing, and was soon promoted to senior vice president of marketing and sales. Prior to Brooks, he was a managing director for Coca-Cola in the Netherlands. In all, he has more than 30 years of experience in business, having run his own consulting business, Boetes? Consultants, prior to his tenure with Coca-Cola.
Mr. Boetes said that his strengths lie in the agricultural, packaging and regulating areas of business, and his international experience will be a benefit to clients as the produce industry becomes more global in nature, with the prominence of product from Chile, Mexico and Brazil.
?The world is getting smaller but more complicated," he said. "People know their businesses and tend to stick to what they do well. I know how to develop new business concepts and how to implement them to help people expand their businesses. Everyone wants to be successful, but it has to be in a professional way, or someone else will come along and do it better."
Mr. Boetes said that he enjoyed his time at Brooks Tropicals, calling it "a great company." He pointed to his ability to increase sales, implement new business concepts and increase brand recognition as some of his more notable accomplishments at the company.
As for the structure of his new consulting company, Mr. Boetes said that he is looking to maintain a small business. "I am considering taking on some partners, but I am not looking to have a big company. I am just going to play it by ear. I will have some clients soon, and we?ll see how it goes."
Craig Wheeling, chief executive officer of Brooks Tropicals, based in Homestead, FL, said that there is currently no plan to replace Mr. Boetes, and that his duties would likely be divided among people both inside and outside the company.
CMI grower Apple Citizen of the Year
April 13, 2005
Columbia Marketing International, a Wenatchee, WA-based distributor of premium-quality apples, pears and cherries, has announced that Mike Wade, general manager of Columbia Fruit Packers, has been named this year?s Apple Citizen of the Year.
The award began in 1981; the recipient is chosen by a group of apple industry representatives.
Mr. Wade is the third generation of his family in the agricultural business in the Wenatchee Valley. In 1946, his grandfather Ike Wade began Columbia Fruit Packers Inc. In 1950, Mike?s Wade?s father, Jim Wade (who was the recipient of the 1995 Apple Citizen of the Year award), joined the business. In the late 1960s, Mike Wade began working in family orchards and, when he was old enough, he spent summers working in the warehouse.
Mr. Wade graduated from the University of Washington with a degree in business. After a brief stint at Boeing and in restaurant management, he began working for his father at Columbia Fruit in 1979.
Mr. Wade is a member of the U.S. Apple Foundation and is past president of the Washington Fruit Commission Board, past chairman of the Northwest Horticultural Council Board and past chairman of the Northwest Fruit Exporters Board.
Mr. Wade opened one of the early wineries, Fieldng Hills, in the Wenatchee Valley in 1999, after Columbia Fruit Packers planted its first vineyards in 1998.
Mr. Wade and his wife, Karen, have three daughters and make their home in East Wenatchee on an orchard that Ike Wade purchased in the 1940s.
Bob Mast, marketing director for CMI, said, "This honor represents the dedication, commitment and leadership of Mike Wade."
CMI is the sales and marketing company for five independently owned growing and packing companies in Washington: Columbia Fruit Packers in Wenatchee; McDougall & Sons in Wenatchee; Double Diamond in Quincy; Larson Fruit in Selah; and Highland Fruit in Yakima.