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Giumarra Wenatchee marketing Jingold Italian kiwifruit for winter

Giumarra Wenatchee is offering Jingold brand gold kiwifruit grown in Italy this winter. The fruit is available through February on both East Coast and West Coast for U.S. and Canadian customers.Jingold PLU Sticker

Jingold is a proprietary variety that was developed through a natural selection program with the help of the University of Udine in Udine, Italy. Its flesh is characteristically vibrant yellow and has a tropical sweet flavor with low acid.

Due to a combination of Jingold’s heredity, growing region and the horticultural practices used to produce the fruit, this gold kiwifruit variety has an exceptional shelf life. Giumarra is offering Jingold in both one- and two-pound clamshells, as well as volume fill six-kilo cases.

“We find that offering both packaged and bulk options of kiwifruit can help a retail customer appeal to a variety of consumers,” Jason Bushong, division manager for Giumarra Wenatchee, said in a press release. “Consumers with families who are seeking larger volumes of kiwifruit perceive packaged fruit as a value.”

In this second season of marketing Jingold, Giumarra continues to offer point-of-sale materials and additional retail support to help consumers discover Jingold’s flavor.

“Because Jingold is such a special variety with a unique flavor, we highly recommend sampling,” Scott Ross, eastern region business manager for Giumarra, added in the press release. “For our retail customers seeking added value for their consumers, we also offer the option of a free kiwi spoon promotion for Jingold packed in clamshells.”


Safeway discovers credit card skimmers in Calif. and Colorado, no data breach

Safeway discovered credit card skimmers, devices illegally installed on card readers to steal credit card information, in five of its stores. The company was quick to point out that this is not being classified in any way as a data breach. safeway

The discoveries, which Safeway described as "rare" and "isolated incidents," were made during the company's own routine inspections. As a result, the impact was minimal.

"No credit or debit card data from our Northern California stores was captured by the two skimmers that were discovered in September," said Brian Dowling, vice president of public affairs at Safeway. "Three skimmers were discovered in Colorado in early November and the impact was limited."

Dowling added that no skimmers have been discovered since that time.

"Like all responsible business owners, our store teams routinely inspect all point-of-sale devices and discovered the two skimmers during these inspections," Dowling said.
When Safeway finds evidence of criminal activity like this, it has been able to pinpoint with surveillance video when the devices were installed and how many transactions were processed. "We immediately followed the proper protocol of contacting law enforcement and the banks that service the few cards that were used on those pin pads," Dowling said.

KIKU soccer promotion kicks off

U.S. growers of KIKU brand apples announced that they are partnering with retailers across the country to create buzz around super sweet KIKU brand apples. The KIKU for Kicks promotion attracts consumers to try KIKU brand apples with a fresh youth soccer promotion supporting healthy eating and an active life style.KIKU-for-Kicks-Prize

“In coordination with our alliance partners, Rice Fruit Company and Applewood Orchards, CMI is opening this promotion up to all of our retail partners,” Katharine Grove, marketing specialist for CMI, said in a press release. “It assists our retailers’ charitable efforts by supporting one of their local soccer teams, all the while creating some excitement within the produce department with in-store displays and promotional merchandise.”

As part of each sponsorship, the KIKU alliance will donate to local soccer clubs under their retail partners’ name to purchase team jerseys, as well as provide local teams with a complete kit with balls, coolers, KIKU brand apples and funds to help throw an end-of-season party for the team.

Don Patella, regional marketing director for CMI, said that retail partners are excited to support local youth, as well as reward their produce associates with this opportunity.

“We have designed an in-store contest to run parallel to the consumer KIKU for Kicks promotion,” Patella added in the press release. “The contest will be tailored to fit each retailer’s needs, and will be based on volume sold or display contests.

Retail prizes will include hot items such as Swagway hoverboards and electronics.

Game-changing Veracruz-Philadelphia trade route to begin next month

PHILADELPHIA — Beginning Jan. 26, there will be a direct weekly sea trade route between Mexico’s east coast and Philadelphia.  

An official deal that was years in discussion and negotiation was finally announced Dec. 17. The carrier is SeaLand, which sent a client advisory announcing the new service to Ship Philly First members.  

Ship Philly First is a non-profit, membership organization of private business owners who operate port-related companies in the Delaware Valley.PackerOn Feb. 3, Philadelphia’s Packer Avenue Marine Terminal will receive the first of new weekly SeaLand refrigerated container service calls from Mexico’s east coast. Photo courtesy of the Philadelphia Regional Port Authority.

“I’ve been told that northbound pricing on this service for perishables is saving several cents per case compared to current trucking rates," Larry Antonucci, the Ship Philly First president, said on Dec. 17. "This is a tremendous opportunity for current port clients already sourcing from Mexico.”

According to SeaLand’s Dec. 17 advisory, the “SeaLand Atlantico” refrigerated containership route will debark on Tuesdays from the port of Veracruz. It will then take two days to arrive in port Altamira, a Mexican port to the north of Veracruz.  The ship will leave on Thursdays — the same day as arrival — and then arrive at the port of Philadelphia on the following Wednesday.  

Antonucci indicated that Philadelphia’s Packer Avenue Marine Terminal is the only U.S. East Coast port of call.

“We are excited to announce the details of our new SeaLand Atlantico, designed to expand your options between Mexico and the U.S. East Coast," SeaLand indicated. "The all-water service from Altamira and Veracruz to Philadelphia, offers you a fast six-day transit time from Mexico to Philadelphia where Mexican shippers are able to access up to 40 percent of the U.S. population within only a day's drive. Additionally, through a robust rail network, the SeaLand Atlantico will provide you with connections into the U.S. Midwest and Canada.”

SeaLand also indicated that the “first sailing under this new service will be on January 26th, 2016, departing from Veracruz, Mexico, heading northbound on the MV Bomar Regent, voyage number 1601.”

Antonucci said that in 2014 New Jersey, Delaware and Pennsylvania, which are the three states bordering the Delaware River “exported over $6 billion worth of goods” to Mexico, with Pennsylvania contributing more than 50 percent.  

Antonucci said this Mexican maritime trade would not just involve perishables, which would be the largest part of the business.  

Roughly 35 percent of all produce imported into the United States comes from Mexico, he added.  There are also large northbound volumes of meat proteins such as beef and poultry, as well as sugar, alcohol and chemicals.  Key southbound commodities would be automobile parts and manufacturing equipment.  There is a “maquila” trade with Mexican workers assembling auto parts from the U.S.  These parts are returned to the U.S. for completion of cars.   

Antonucci said the final arrangement is “due in large part to the tremendous efforts” made by the Ship Philly First membership, SeaLand, the Philadelphia Regional Port Authority, Carlos Ignacio Giralt, who is Mexico’s consul to Philadelphia, and the port of Veracruz.  Antonucci especially recognized the efforts of Fred Sorbello, who is the very active past-president of Ship Philly First.

Beyond his volunteer work for Ship Philly First, Antonucci runs the firm he founded, 721 Logistics LLC, and its specialty perishables division, J&K Fresh East.

Ocean Mist Farms to educate shoppers about Frost Kissed artichokes

As a result of the recent widespread frost in California, highly flavorful artichokes known as Frost Kissed artichokes are now in stores for a short time.Frost-Kissed

The impact of frost on artichokes is similar to how human skin reacts to sunburn, said Joe Feldman, vice president of sales and marketing at Castroville, CA-based Ocean Mist Farms. Frost turns the outside layer of the artichoke dark brown, and then it flakes and peels. Once cooked, the brown outer layer is gone resulting in the soft green artichoke popular with shoppers.

“Frosting is strictly a cosmetic condition,” Feldman said in a press release. “While the brownish color may not look pretty, Frost Kissed artichokes taste wonderful. The cold weather concentrates the natural artichoke flavors into a more intense, nutty flavor.”

Because Frost Kissed artichokes look different than green artichokes, Ocean Mist Farms is implementing an education program to teach shoppers about how good they taste. 

The company has information on its website with pictures and recipes and is sending that information to members of its artichoke club and sharing it through its social media channels.

Ocean Mist Farms also provides display cards to the retail customers who stock Frost Kissed artichokes the new few weeks. 

“A Frost Kissed artichoke is a unique item that we don’t have every season,” Feldman said. “Because they are so seasonal, we have to teach shoppers to look for them and be sure to buy them during the short time they are in the stores.”

Artichokes are Frost Kissed when the temperature drops below 32 degrees. Following a freeze, artichoke plants take two to three weeks to start producing frost-free artichokes again.