ACME, To-Jo support 13th annual PFK campaign

In an effort to help raise funds for local children’s organizations, To-Jo Mushrooms is partnering with Produce for Kids to support its relationship with ACME Markets and Feeding America, Produce for Kids’ newest philanthropy partner. In addition to a direct contribution to Produce for Kids, To-Jo will be donating funds from the sale of its eight-ounce whole and sliced mushrooms from April 24–June 4 to support the cause.To-Jo-ACME-Shelf-Card-

The campaign will be supported at local ACME Stores through in-store signage, online meal information, and many stores plan to host recipe demonstrations, special events and displays featuring characters from the Cloudy with a Chance of Meatballs movie. Recipes will include easy-to-prepare items featuring products such as To-Jo’s eight-ounce sliced mushrooms. In-store materials will also direct shoppers to the Produce for Kids website where more than 150 produce-centered recipes and healthy tips from real parents will be featured.

Over the past 12 years Produce for Kids has raised over $5 Million to support local and national charities through its retail campaigns. Produce for Kids’ new relationship with Feeding America will help focus its efforts on solving the ever growing child hunger issue in the United States by providing much-needed support for its vast network of food banks.

To help gain awareness for the program, To-Jo will be co-hosting a #SimplySummer Twitter party with Produce for Kids, Well-Pict Berries, Sunset Produce and influential food bloggers May 13 at 9 p.m. EST to promote the campaign and excite followers about healthy mushroom recipes and the summer grilling season. By driving traffic to participating retail partners like ACME, through a social media partnership, To-Jo can raise additional funds to support the campaign.

“To-Jo’s culture is built around family values," Anthony D’Amico, president of To-Jo Mushrooms, said in a press release. "by supporting Feeding America through this campaign, we can further our ongoing commitment to organizations that provide assistance directly to the communities where our products are sold. Produce for Kids does an amazing job of promoting healthy eating habits for children and we are proud to be partnering with ACME on this year’s campaign.”

Duda launches baseball-themed promotion

Duda Farm Fresh foods is stepping up to the plate this spring with a new promotion that will be a home run with shoppers. Just in time for America’s favorite past time, three of the company’s top-selling fresh-cut celery bags will have baseball packaging from May through October, coinciding with regular baseball season, and the theme is "An All American Snack.”1.6oz-Celery-Snack-Pack All-American-Snack.jpg

Duda is also working with top national brands to do in-store and on-pack cross promotions that will be applied to these special baseball-themed bags. The company is spreading the word by engaging with followers on all of its social media channels during baseball season.

In Northern California, Duda is offering its retail partners San Francisco Giants-theme point-of-sale material for the baseball season.  This is especially exciting for the company as Duda Farm Fresh Foods is a 2015 sponsor of the Living Garden at AT&T Park.

The San Francisco Giants created a garden inside its home stadium at AT&T Park. The garden showcases sustainability, wellness and teaches consumers about where food comes from. Fans can visit the garden for a unique experience engaging with the edible bounty the garden will produce. The garden is used year-round for community outreach, including special children's events where inner city kids come learn about farming and healthy eating.

“As a sixth-generation family-owned-and-operated grower of fresh fruits and vegetables, Duda Farm Fresh Foods not only values family, but also finds it extremely important to educate current and future generations about how their food is grown,” Nichole Towell, director of marketing, said in a press release. “We're invested in engaging with our local communities nationwide, to showcase the health benefits of eating fresh fruits and vegetables, as well as educating families about where their food comes from.”

Duda said the garden at AT&T Park offers a one-of-a-kind experience for Giants fans to see first-hand how celery, radishes and citrus are grown, which will leave them more informed when they are shopping the produce aisle at their local grocery store.   

Early corn crop has Colorful Harvest seeing red

Colorful Harvest has begun bringing in the first loads of its unique Ruby Jewel sweet red corn for 2015. This year’s harvest has kicked off about seven days earlier than expected, quickly moving the season into high gear.IMG00218-20110701-1253

The unique corn is the product of traditional non-GMO plant breeding, and gets its red hue from higher levels of antioxidants naturally expressed by the seed variety. The heirloom-style red corn reflects the traits of modern sweet corn’s multi-hued ancestors that were blue, green, purple and red.

The sweet red corn is available in bulk cartons, as well as the popular trimmed and windowed four-ear tray packs. Thanks to an expanded planting schedule, the company expects to have consistent supply from now through Labor Day. 

"With BBQ season coming on that will be good news to backyard chefs who enjoy putting it on the grill with other summer favorites," the company said in a press release. 

Stater Bros., FirstFruits Marketing 'Take A Bite Out of Hunger'

Stater Bros. Markets is making a donation of 47,000 pounds of fresh apples to two food banks as a result of its participation in the Take a Bite Out of Hunger program sponsored by FirstFruits Marketing of Washington.  Take-a-Bite

On May 8, approximately 23,500 pounds of fresh apples will be delivered by Stater Bros. Markets to the Madison Elementary School Kids’ Produce Market, which is hosted monthly by Feeding America Riverside San Bernardino Counties. The remaining apples will be donated to the Community Action Partnership of San Bernardino County.

FirstFruits Marketing of Washington created The Take a Bite out of Hunger campaign to help feed the underserved while bringing attention to the problem of food insecurity in the United States. For five years, they have partnered with retailers such as Stater Bros. Markets to make donations to local food banks around the United States and Canada.

According to Feeding America, food insecurity exists in every county in America. In 2014, 14 percent of all U.S. households were food-insecure. Of those, 32 percent of the people in those households were children. 

Since the Take a Bite Out of Hunger program’s introduction in 2010, approximately 1 million pounds of fresh apples have been donated to local food banks in the name of the participating retailers. This year over 10 retailers have joined the Take a Bite Out of Hunger effort with donations going to local food banks throughout the U.S. and Canada.

Since 2008, Stater Bros. Markets and Stater Bros. Charities have contributed more than $75 million in food and funds to local Southern California communities.  


New eat brighter! packaging for Procacci’s fruit trio item

Procacci Bros. Sales Corp. has unveiled new eat brighter! packaging for the Fresh Fruit Trio item in its Garden Sweet line of assorted premium fruit and vegetables. Available in four- and five-pound bags, the Fresh Fruit Trio is a year-round item comprised of Navel oranges, Granny Smith apples and either Gala or Red Delicious apples. Procacci expects the eat brighter! Fresh Fruit Trio packaging will be available in early May.FFT-2

The company expects the item to draw even more attention on retail shelves thanks to the new eye-catching eat brighter! design featuring the "Sesame Street" character Big Bird. The Fresh Fruit Trio is Procacci Bros.’ second item that utilizes Sesame Street-themed packaging, joining Santa Sweets Authentic Grape tomatoes.

“The fruit trio was a natural fit for eat brighter! packaging," Rick Feighery, vice president of sales, said in a press release. "Our variety apple and Navel orange combination gives parents a few different snack options in the same bag that will keep their children happy and healthy throughout the summer and into next school year.”

"Our team immediately saw this program’s value when we put Elmo on our Santa Sweets Authentic Grape tomatoes labels a few months back," Frank Paone, director of marketing for Procacci Bros., said in the release. "Big Bird is one of Sesame Street’s most identifiable characters. We believe that the new labels will resonate with shoppers in a way that makes the Fresh Fruit Trio a strong item for our retail partners to promote."

The ‘eat brighter!’ program is a joint partnership between PMA and the Sesame Workshop that allows for Sesame Street’s characters to appear on the packaging of fresh fruits and veggies without a licensing fee through 2016. The campaign has set its sights on increasing consumption of fruits and veggies among children aged 2-5.