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Chiquita launches interactive consumer loyalty app

Chiquita Brands announced the release of an expanded consumer loyalty app, Chiquita FanFun. The content-rich app features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of "Chiquita" brand merchandise.

“We are expanding the mobile engagement of Chiquita consumers,” Rob Adams, director of marketing and channel sales at Chiquita Brands, said in a press release.  “This is a creative breakthrough for our category and we’ll be looking forward to building greater momentum through this new app with consumers.”

As the Official Fresh Snack of Little League Baseball and Softball, the Chiquita FanFan App includes the Little League Card Maker, a feature that lets users upload photos and convert them into authentic baseball cards. In addition, the app now also offers a library of healthy and delicious ways to add bananas to a family’s diet, a variety of arcade games for all ages and quizzes that will test a user’s knowledge of bananas and the "Chiquita" brand.

Interacting with or sharing app content will earn users points that can then be applied to purchases of exclusive Chiquita apparel, toys and accessories at the online Chiquita Store.

The app was designed to be updated frequently with Chiquita’s most current promotions. Through a mobile location-based store locator, users will be able to find a Chiquita banana retailer wherever they are.

Developed with the help of FunMobility, a leader in mobile Web promotion software, the app is now available from both the iTunes App Store and Google Play Store.