your-news image

Tampa PR firm says crisis public relations plan is essential

There have been numerous produce growers and shippers in the news lately for reasons they would rather not be: recalls, foodborne illness outbreaks and, in one notable case, even prison terms for company principals.

“Unfortunately, the court of public opinion renders its verdict within 24 hours after the first reporter calls or the first TV camera goes on,” said Cheryl Miller, chief executive officer of Tampa, FL-based At The Table Public Relations. “How you handle the first 24 hours of a crisis can make all the difference.”

The most critical factor is having a public relations crisis communications plan in place ahead of any incident, added the company’s Bill Barlow.

“Just like the military has guns they hope they never have to fire and you have Band-Aids in your medicine chest you hope you’ll never need, you’ve got to be ready for things you can’t predict are going to happen,” Barlow said. “How you get through a crisis is can be as simple as the difference between being proactive or reactive.”

A proactive approach has a plan in place for dealing with any crisis. A reactive approach comes across to the public and media as a deer-in-the-headlights moment.

“When most people are reactive they’re huddling internally trying to sort out what to do. Meanwhile the media’s contacting them, reporters are hitting deadlines, they’re not getting answers, they’re speculating. Now the first round of coverage is speculative then it gets worse and worse and worse,” Barlow said. “If you’re proactive you meet them at the curb — you come out, you’ve got a designated spokesperson, you’ve got some stock answers and hopefully some media training and are ready to deal with the situation because you had a crisis plan in place which allows you to meet the situation head on and look like you have it under control.”

Determining how prepared a company is for a crisis is a fairly simple process. ATTPR has a five-question checklist that makes the process painless:

Do you have a written crisis plan in place now?

Do you have selected spokespersons and are they media trained?

Do you have your initial crisis team contact list developed and does everyone in your company know and understand their responsibilities during a crisis?

Do you know what to say or how to handle queries when news media contact you about your crisis?

Do you have resources in place should a crisis exceed your capabilities or outside resources that can give you objective counsel?

“If you don’t know or can’t answer or you’re not sure, it’s time to pick up the phone and call a professional,” Miller said.

“A lot of people think they don’t need a crisis plan but that’s the same as the military saying, ‘We’re not going to buy guns until someone shoots at us,’ “ Barlow said.

Whether a company handles crisis public relations communications in-house or relies on outside professionals, an independent — and unbiased —agency can help.

“We have a toolkit that helps companies make sure they have at least gone through the initial steps of preparation so when they do have a crisis they can move quickly,” Miller said. “We have out-of-the-box and custom solutions for any situation.”

Better yet, ATTPR and other professionals often offer no-cost evaluations of companies’ current crisis PR preparation plans.

“First of all you have to have an objective view of the situation,” Barlow said. “That’s something every company thinks they’re capable of but in reality — and especially under pressure — that’s usually not obtainable. Second you have to balance that plan with your corporate agenda. Third, it’s got to make reasonable sense for any situation. If you can balance those three things you can establish a good plan. But generally the objective opinion does not come from within.”

Added Miller, “In 2013, there’s no excuse to be hanging in the breeze when it comes to crisis preparation.”

Videos All Video Articles

VIDEOS

Mushroom Council continues strong promotion, mushroom consumption swelling
“Mushroom blendability is the driving and emerging trend for mushrooms in both foodservice and retail,” said Bart Minor, president of the Mushroom Council. “Mushrooms are on target to make a big impact at foodservice and retail that will improve consumers’... Read more
Domex Superfresh apple orchard update
This year is progressing nicely and the apple harvest is set to start about a week early. The weather has been ideal for growing fruit, and Domex has a record size crop hanging on the trees right now. The company expects to have a full complement of apples... Read more
PMA’s record-setting foodservice conference
It was a record-breaking year at Produce Marketing Association’s 33rd annual Foodservice Conference, including the unseasonably warm temperatures in Monterey, CA, which soared into the high 80s. The conference by the numbers: 1,821 attendees (record)... Read more
Eastern Washington cherry and apple crop updates
"Cherry harvest is progressing and the fruit is beautiful with excellent quality," said Dave Gleason, chief horticulturalist for Domex. "We've spent the past 52 weeks preparing for where we are right now, picking. We make every effort to make sure we... Read more
Grapes from California campaign kicks off on Food Network
A new television campaign for Grapes from California launched in June on the Food Network. “These commercials showcase the natural beauty, easy versatility and great taste of California grapes while communicating the value of sharing life’s special... Read more
Fresh & Easy rebranded in new marketing campaign
Fresh & Easy launched a full-scale marketing campaign inviting customers to discover an all-new Fresh & Easy. Since transferring to new ownership in November, the company has reinvigorated its brand and stores with the aim of providing healthy,... Read more
Cherry crop update from Domex
Dave Gleason, chief horticulturalist for Domex Superfresh Growers, provides and update on this year's cherry crop in one of its lower Yakima Valley orchards. Harvest is progressing nicely this year, and color is developing due to warm weather with cool... Read more
PMA launches redesigned website, provides better access to resources
In response to member feedback and as part of its new strategic plan implementation, the Produce Marketing Association unveiled its redesigned website (www.pma.com) Tuesday, May 27. With a fresh new design, completely new structure, a fully functioning... Read more
Protecting the 2014 Pacific Northwest cherry crop
As producers move into the 2014 cherry production season in the Pacific Northwest, they will concern themselves with protecting the precious fruit from rain and the damage that can be done to ripe cherries. Domex Superfresh Growers provides some insights... Read more
Good season expected for Pacific Northwest cherries
Mother Nature has been a cooperative lady in the Pacific Northwest, and the region's producers are anticipating a good cherry season for the highly prized fruit in 2014. It's 80 days and counting for Domex Superfresh Growers in Yakima, WA. Read more
Wish Farms' consumer program features recipe videos
Wish Farms is offering a year-round supply of conventional and organic strawberries and blueberries. With the Florida strawberry season completed, focus has turned to the California strawberry season and Florida blueberry season. Wish Farms grows strawberries... Read more
Domex Superfresh Growers' orchard tech
Domex Superfresh Growers continues to innovate with use of GPS-equipped tractors as technology moves from the drawing board to the orchard. Use of GPS allows the tractor to create a planting line within an inch of accuracy. A specialized plant platform... Read more
Produce Alliance leads fundraising campaign for children’s hospital
Produce Alliance LLC, one of the larger produce management services companies in the United States, leverages its national distribution and grower-shipper network to lead an annual philanthropic campaign benefitting one of Chicago’s premiere Children’s... Read more
Local sponsorship fuels national health and fitness messaging for California Giant
California Giant Berry Farms has teamed up with the local D-League Basketball Team for the Golden State Warriors this season and launched a kids club to promote health and fitness to fans. The partnership with the Santa Cruz Warriors D-League team resulted... Read more
CMI's high-quality KIKU apples
From picking at the peak of ripeness, to polishing and preserving freshness, to packing, there are a lot of steps involved in making sure that "KIKU" brand apples are high in quality and exceptionally sweet. Columbia Marketing International provided... Read more
E. Armata completes renovation of Hunts Point facility
E. Armata, a fourth-generation family-run fruit and vegetable wholesaler located in the Hunts Point terminal market in the Bronx, NY, has been in business for over 100 years. Today, it is a tenant of major significance on the market... Read more
Limited supplies of Kanzi apples hit the market
Washington-grown "Kanzi" brand apples are hitting U.S. markets this week. Due to high demand for this premium apple — in combination with limited early production on young trees — supplies are limited. An unfortunate hail event last season eliminated... Read more
Super Bowl spud challenge a win-win for food banks
During the days leading up to Super Bowl XLVIII, several challenges have been made by fans of the Denver Broncos and Seattle Seahawks — including a major wager between the Colorado Potato Administrative Committee and the Washington State Potato Commission. The... Read more
Florida's wintertime strawberry production leads the nation
Florida Strawberry Growers Association Executive Director Ted Campbell talks about Florida’s $400 million winter strawberry deal as the season ramps up to full volume this month. The area within a 20-mile radius of FSGA headquarters in Plant City, FL,... Read more
Atlanta’s General Produce named Georgia Family Business of the Year
General Produce Inc. of Atlanta began more than 50 years ago as a purveyor of bananas and has since grown to become one of the Southeast’s larger distributors of produce — from apples to zucchini — with its own fleet of more than 100 trucks providing... Read more

 

Company Category Page

COMPANY PROFILES

Spice World boasts the ‘best garlic under the sun’
Spice World Inc., headquartered in Orlando, FL, is gearing up with anticipation over the upcoming New England Produce Council Produce & Floral Expo 2014 on Sept. 11. The company will be exhibiting at Booth No. 345, and on hand to meet and greet existing and potentially new customers will be Chris Whitson, vice president of sales, as well as Arden Caneza Laughter and Drew Caneza, both sales representatives. Louis Hymel, director of purchasing and marketing... Read more
Jack Brown working on ‘five-year window’
Jack Brown Produce Inc., located in Sparta, MI, “is taking a look at the next five-year window,” said John Schaefer, Jr., president of the firm. “We will have a lot of new acreage and a lot of upgraded acreage. The growers looked at their older blocks and decided to switch to newer, better strains. And they looked at what their customers wanted to buy.” That demand was for more flavorful varieties, such as Gala and Honeycrisp. These are “now in the ground” in much... Read more
Pink Lady apples  coming on for Riveridge
By 2016, Riveridge Produce Marketing, Inc., headquartered in Sparta, MI, will be a supplier of Pink Lady apples. Don Armock, president and partner of Riveridge, said Aug. 12, “We and our partners have started planting a strain of Pink Lady that matures three weeks earlier than the standard.” The earlier strain apparently has all of the positive characteristics that have quickly brought Pink Lady to accounting for what Armock said is seven percent of national apple... Read more
Hudson River Fruit Distributors looking forward to great season
Hudson River Fruit Distributors in Milton, NY, was established in 1963 by Isadore (Izzy) Albinder, along with his son Harold Albinder. Today the company is in its fourth generation of ownership and management. Alisha Albinder represents the fourth generation and works in operations. She explained that Izzy Albinder first entered the business by selling apples on a push cart in Brooklyn in the 1930s. Harold entered the business full time in the late 1950s, and... Read more
Fred Hess, co-owner of Hess Bros. Fruit Co. in Lancaster, PA, told The Produce News that the company’s crop condition was in very good shape this year. “It’s true that we’re about to enjoy a great upcoming season, but as growers we know better than to make predictions until the fruit is in the bins,” he said. “Still, we’ve had great growing weather and it looks like a premium crop. Volumes may be down a little in spots, but we feel that the quality will make up... Read more
Bayshore Produce enters California grape deal, debuts its retail brand
As reported previously in The Produce News, Bayshore Produce LLC, an import-export company based in Miami, that has been heavily involved in Chilean exports, entered the California grape deal this summer in order to offer clients an extended season on grapes and has introduced a new trademarked retail brand, “Grapes in the Sun.” Since launching the new program in July, “we have shipped quite a few loads of our label, and everything is going well,” said founder... Read more
Pomegranates are big fall item for Simonian Fruit Co.
Through spring and early summer, Simonian Fruit Co. keeps busy with an assortment of stone fruit, and from early July on into fall, the company also ships table grapes, including specialty Champagne grapes in red and green varieties. But Simonian Fruit’s big fall item is pomegranates, according to Jeff Simonian, vice president of sales. The company’s pomegranate season this year was expected to start around the first of September. Like most California crops, that... Read more
'VegDeLite' moving to six-ounce packaging
This summer Miami-based Growers Are Us is rolling out a new six-ounce package of its “VegDeLite”-brand single-serving vegetables. Dan Wahl, who founded the company in January 2013, said the new size is to bring consumers greater value than the three-ounce packaging his firm introduced in October 2013. Wahl, who has decades of experience trading produce from Central America, grows the VegDeLite produce in Guatemala. They are then packed in see-through packaging,... Read more
Food donors providing healthy options through hunger relief programs
Hungry people come from all walks of life. Meet David — a firefighter for 15 years until he broke his back a couple years ago. Unable to work, he depends on his monthly disability to support himself and his 13-year-old son. He barely affords his rent and his food situation is grim. “By the middle of the month, my son and I are often out of food,” David said. “Until I heard about your mobile food pantry, we really had nowhere else to turn. Thank you for providing... Read more
Promotion remains the key to sales for Ayco
For Peter Warren, business development for Ayco Farms Inc. in Pompano Beach, FL, the Peruvian asparagus deal can be boiled down to a simple equation: a good f.o.b. price equals retail promotions, which equals good sales. “You can sell 10 times more product [at retail] if the price is $2.99 than if it is $5.99,” he stated. More than most items, he said asparagus is price-sensitive and reacts very favorably to promotions and promotion pricing. Consequently, he gets... Read more
Peruvian asparagus an integral part of branded commodities at Robinson Fresh
Robinson Fresh continues to build its supply-side relationships to ensure that the domestic marketplace has access to the finest quality asparagus available at any time of year. “Peru is a key source of Robinson Fresh’s asparagus supply with seasonal volumes from Mexico, California and Washington,” Joe Dugo, senior sourcing representative, told The Produce News. “Although Robinson Fresh offers Peruvian asparagus year-round, volume typically peaks at the end of... Read more
Stemilt to introduce new ‘Rushing Rivers’ label
This season, Stemilt Growers LLC will introduce its “Rushing Rivers” pear label. “The ‘Rushing Rivers’ label will adorn all of our pear boxes this season and help retailers tell the special story of our locale through displays and signage,” said Director of Marketing Roger Pepperl. Stemilt Growers is located in Wenatchee, WA, and is one of the state’s leaders in tree fruit production. “The label stemmed from our leadership position growing pears in the best pear... Read more
Hollandia’s Overgaag family celebrates deep roots in the Netherlands
This summer, 22 members of the Overgaag family trekked to the Netherlands to visit their ancestral home where a couple of well-known California grower-shippers can trace their beginnings. Leading the group was Art Overgaag and his wife of 55 years, Magda. They emigrated from the Netherlands in 1968 and though they have been back many times, this was the first time the entire family made the trip together. The idea had been percolating for many years. Fifteen years... Read more
New Oneonta pear packaging making its way to retailers
Oneonta Starr Ranch Growers is introducing some new pear packaging options this season. Oneonta Starr Ranch Growers plans to introduce its new ‘Pears-To-Go’ bin this season. (Photo courtesy of Oneonta Starr Ranch Growers) “We will have a new pouch bag for red Anjou pears this year,” said National Marketing Representative Dan Wohlford. “This is another option for retailers to capture sales on this pear variety that is growing in popularity. We also have a ‘Pears-To-Go’... Read more
Truck fleet operators around the country are equipping their trucks with state-of-the-art tracking systems that allow customers to quickly see where those trucks are as they travel across the nation with freight. “But what about the owner-operators?” asked Paul Kazan, founder and president of Target Interstate Systems, which is located on the Hunts Point Market in the Bronx, NY. “They aren’t putting these expensive systems on their trucks. They know where their... Read more
C.H. Robinson Worldwide Inc., headquartered in Eden Prairie, MN, has established a solid reputation for keeping fresh produce at the peak of perfection, thereby exceeding customer expectations. “Since C.H. Robinson was founded in 1905, the company has been in the fresh produce business, and much of the company’s logistics expertise can be traced to significant experience in handling produce and other perishable items,” said Bob Biesterfeld, vice president of North... Read more
G&D Wallace/Wallace Farms will commence its potato harvest around Sept. 8. Jack Wallace, co-owner and sales manager, said all indications point to a very successful year. “This has been a good growing season,” he told The Produce News in mid-August. “We had a good weather window for planting, and the summer has been nice as well.” The company, located in Burlington, WA, in the heart of the Skagit Maritime Valley, was founded by brothers George and Dick Wallace,... Read more
On Aug. 6, Charlie Eagle, vice president of business development for Southern Specialties, headquartered in Pompano Beach, FL, explained to The Produce News that in 2001, in response to inquiries from the foodservice community, the company became involved in growing and shipping heirloom tomatoes. “Chefs have been and continue to seek heirlooms for their intense tomato flavor, unique shapes and appealing colors,” said Eagle. “We are still shipping heirlooms. Our... Read more
Belleharvest Sales, Inc., headquartered in Belding, MI, is continuing to develop its apple program toward the high-flavor varieties that are increasingly in consumer demand, according to Chris Sandwick, Belleharvest’s vice president of sales and marketing. Varieties headlining this effort are Honeycrisp, Fuji, Gala and Topaz. The Topaz is an heirloom red, round apple, which has some russeting, he said. “It sizes up nicely and fits the profile for retail,” he noted.   “Varieties... Read more
The National Association of Produce Market Managers will hold a regional retail meeting at the Downtown Market in Grand Rapids, MI, Oct. 23-25. According to the association, “The Grand Rapids Downtown Market is the region’s new choice for fresh, delicious foods and amazing public market merchants. The Market is a $30 million, self-sustaining, LEED-certified, mixed-use facility that brings together production, distribution, marketing and education about local foods... Read more

SIGHTINGS

FPFC Southern California Golf Tournament
On Tuesday, Aug. 26, 164 golfers teed it up for the annual FPFC Southern California Golf Tournament at the Tustin Ranch Golf Club in Tustin, CA. The first place team was comprised of Dan Acevedo of West... Read more
Union Pacific Railroad Welcome Reception
Industry members gathered at the Union Pacific Railroad Welcome Reception, which was held on Thursday, Aug. 28 at the Idaho Grower Shipper Association convention in Sun Valley, ID. This is the association's... Read more
FPFC holds annual City of Hope luncheon
CERRITOS, CA — Industry professionals packed the Sheraton Cerritos Aug. 6, here, for the annual Fresh Produce & Floral Council/City Of Hope Luncheon. This year, the Southern California Produce &... Read more
Bozzuto's Inc. holds 2014 Merchandising Marketplace
MASHANTUCKET, CT — Bozzuto's Inc. held its 2014 Merchandising Marketplace Aug. 5-6 at the Fox Tower at Foxwoods, here, drawing a good crowd, as always. Fresh produce was of course well represented at... Read more
PMA Foundation Women's Fresh Perspectives Reception
The Produce Marketing Association Foundation for Industry Talent held its Women's Fresh Perspectives Reception Saturday, July 26 at the Monterey Mariott in Monterey, CA. The event, which was sold out as... Read more
Christopher Ranch Garlic Party
The Christopher Ranch Garlic Party was held on Friday, July 25 at Eagle Ridge Golf Club in Gilroy, CA. The event brought together members of the garlic industry, as well as chefs and a former NFL football... Read more
PMA Foodservice a wild success
The PMA Foodservice Conference & Expo, held July 25-27, saw a record number of attendees (1,821), foodservice operators in attendance (203), booths (164), participants in the 5k race (389), and attendees... Read more
Fresno Food Expo new date a huge success
The 2014 Fresno Food Expo, held on Thursday, July 24, featured 126 food and beverage companies from the Joaquin Valley. Participants had the opportunity to meet with 700 pre-qualified regional, national... Read more
Allegiance Retail Services holds annual holiday food show
EDISON, NJ — A large number of industry people gathered Thursday, July 17, for Allegiance Retail Services LLC's annual holiday food show, held here at the New Jersey Convention & Exposition Center. "Close... Read more
Record crowd attends FPFC Expo
The Fresh Produce & Floral Council held its annual Southern California Fresh Produce and Floral Expo on Tuesday, July 15 at the Disneyland Hotel in Anaheim, CA, where a record 1,500 attendees enjoyed... Read more

RECENT HEADLINES

Baloian Farms introduces new convenience item
Capitalizing on the growing popularity of convenience-driven fruit and vegetable snack items, Baloian Farms has expanded its product line with a new offering: sweet mini peppers with fat-free ranch, packaged together in a single-serving cup. The snack-ready, grab-and-go cup will include three to four mini sweet peppers, along with an enclosed, separately sealed... Read more
Whole Kids Foundation campaign to fund school salad bars and educational gardens
Whole Kids Foundation is kicking off back-to-school season with a goal of raising $3 million to fund salad bars and gardens for schools and nutrition education classes for teachers. The effort is part of the foundation’s annual campaign aimed at raising awareness around the importance of childhood nutrition and helping schools provide healthier food choices... Read more
Growth of Expoalimentaria reflects rising importance of Peru in world agriculture
LIMA, PERU — Peru is becoming a bigger player on the global agriculture stage, and that was reflected at the recent Expoalimentaria trade fair, held Aug. 27-29, here. The Asociacion de Exportadores de Peru, or ADEX, which organizes Expoalimentaria, has seen significant growth in the trade fair since its first installment in 2009, when the exposition was held... Read more
State Garden launches 'Simple Beginnings' celery hearts line
State Garden Inc., a Northeast supplier of organic and conventional tender leaf greens, spinach and celery hearts, is expanding its "Simple Beginnings" conventional produce line with the addition of 10-ounce celery heart bags and 20-ounce celery heart trays. The new products are available to State Garden customers along the Eastern Seaboard, with expansion into... Read more
The National Mango Board conducts ongoing consumer research to explore consumer awareness, knowledge about mangos, buying habits, barriers to purchase and many other factors of consumer attitudes relative to mangos. Understanding consumer purchasing behavior is key to increasing mango consumption in the U.S. In 2013, the NMB conducted an in-depth consumer attitude... Read more
Much-hoped-for rain fell in Colorado's San Luis Valley this summer, giving the region's potato producers a much-needed respite from ongoing drought conditions and declining aquifer levels. "The San Luis Valley has had a decent year so far in terms of surface water flows. For the first time in the last several years, stream flow amounts were near normal through... Read more
In recognition of Hunger Action Month this September, Giant Food Stores and Martin's Food Markets are asking customers to join them in the fight against hunger in the local communities the grocers serve. Throughout the month, Giant/Martin's-sponsored food drives and hunger-awareness initiatives will support regional Feeding America food banks, including the Central... Read more
Starting Sept. 1, Organics Unlimited will host its ninth annual GROW Month, a celebration of its non-profit program GROW (Giving Resources and Opportunities to Workers). In an effort to raise consumer awareness, Organics Unlimited encourages all retailers who carry the "GROW" label organic bananas to share the positive work stories they have helped make possible. Since... Read more
Lindsay Martinez joins Houweling’s marketing department
Houweling’s Tomatoes has added Lindsay Martinez to its marketing department in the newly created position of brand manager. Martinez brings 20 years of experience in the produce industry to the job. She was previously the director of marketing for Boskovich Farms in Oxnard, CA. “Lindsay is a produce marketing veteran, having spent the last 20 years at Boskovich... Read more
QPMA convention ushers in positive change
The Quebec Produce Marketing Association held its 67th annual convention in scenic Charlevoix, Québec, at the Fairmont Manoir Richelieu Aug. 21-24. Under the umbrella theme “People at the Heart of the Industry,” over 500 guests attended the banquet and attendees enjoyed networking events, business sessions, meetings and motivational speeches. Celebrating women... Read more
With fresh pomegranates expected to harvest about seven to 10 days earlier than normal this year, Simonian Fruit Co. plans to ship early-season varieties starting Sept. 1. Shipping under the "SIMCO" brand, Simonian is one of the more experienced pomegranate grower-shippers in the industry, with more than 35 years of handling the autumn fruit. The first variety... Read more
Potato Commission extends Big Idaho Potato Truck tour two more years
The Idaho Potato Commission’s Big Idaho Potato Truck Tour has been so successful in generating favorable publicity for Idaho potatoes across the country during its first three years that the commission has decided to extend the campaign for another two years. That announcement was made by Commission President Frank Muir in a presentation at a breakfast meeting... Read more
Dole introduces Salad Companions just-add-lettuce solutions
Dole Salad Companions, a line of natural, just-add-lettuce salad solutions providing a total-recipe option in an all-in-one-package, gives consumers everything they need to turn their favorite, freshest greens into an exciting flavorful salad. Each Salad Companions recipe includes a variety of flavorful toppings — including dried cranberries, crispy apple chips,... Read more
After several weeks of employee and customer protests as well as the firing of several high-ranking officers, Market Basket and its shareholders announced that they have entered into a binding agreement in which recently ousted Chief Executive Officer Arthur T. Demoulas and other Class B shareholders will acquire the 50.5 percent ownership interest of Market... Read more
Farm Fresh Direct expanding products, pack options and alliances
Monte Vista, CO — Going into the 2014-15 season with vigorous growth in virtually every aspect of its operations, Monte Vista-based Farm Fresh Direct of America is releasing five new spud varieties, offering several new pack options and announcing its partnership with Albert Bartlett, one of the largest fresh potato shippers in the United Kingdom. Each of the... Read more
Avocados from Mexico Celebrates Hispanic Heritage Month with mobile Hispanic campaign
Avocados from Mexico will kick off its 2014-15 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill), a fully integrated program for Hispanic accounts. The program will feature a mobile sweepstakes and a coupon-recipe savings offer as well as digital, social media and in-store merchandising. The main drive to... Read more
FPAA convention and golf tournament offering eventful lineup
The Fresh Produce Association of the Americas is putting the final touches on its 46th Produce Convention & Golf Tournament. The convention will be held Oct. 30–Nov. 1 in Tubac, AZ, located just north of one of Nogales, AZ. “We are really excited about this year’s event. In addition to Bruce McEvoy of Seald Sweet, we also have former Arizona Congressman... Read more
CPAC in 'wait-and-see' mode with Mexican market
Monte Vista, CO — Mexican marketing campaigns remain in a holding pattern as the Colorado Potato Administrative Committee awaits further word on the border fully reopening for potato exports from the San Luis Valley, according to CPAC Assistant Director Linda Weyers. Weyers said in mid-August, "We're playing the waiting game right now," noting the committee... Read more
Robinson Fresh adds Green Giant Fresh asparagus
Robinson Fresh continues to add to its lineup of consumer brands with the addition of Green Giant Fresh asparagus. The asparagus product line is available year-round and nationwide through an exclusive licensing agreement. Green Giant Fresh asparagus is offered in bulk packaging in club and retail boxes, as well as tags, wraps, and poly bags to provide quick... Read more
Ocean Mist Farms to celebrate artichokes at Monterey County Fair
Artichokes, the official vegetable of Monterey County and the state of California, will be celebrated at the 78th annual Monterey County Fair Aug. 27-Sept. 1. Ocean Mist Farms will help celebrate the fair by sending Arti the Artichoke to the fair on Friday, Aug. 29 to meet fans from 3-6 p.m. Interested visitors can visit Arti's Facebook for more details about... Read more