Del Monte brings healthy twist to spring break

Hundreds of spring breakers from around the world took part in the inaugural Del Monte Fresh "Beach Bash Dash" in Daytona Beach, FL. The event was part of a new campaign to promote healthful eating habits among college students, in response to growing concerns that youths aren't eating enough fruits and vegetables.

The students competed head-to-head in a beach obstacle course that included a variety of healthy and fun challenges and enjoyed plenty of bananas. Students even participated in a massive "Banana Dance" featuring Del Monte's famous full-body banana suits.

Bananas-on-the-BeachStudents participating in a massive 'Banana Dance' featuring Del Monte's famous full-body banana suits.Race times were kept only for bragging rights, a privilege the participants with the fastest completion times fully exploited in Daytona and on their social media channels.

The event built tremendous hype in Daytona and in social media, with students talking about the competition and sporting their super-sweet Del Monte Fresh giveaways, including sunglasses and "survivor" buffs, themed t-shirts and tank-tops with messages like: "Wanna Get Fresh?"

In addition to the giveaways at the obstacle course, Del Monte Fresh distributed nearly 10,000 bananas and fresh-cut pineapple spears throughout the six-day period.

"We chose to bring a healthy aspect to spring break and we are pleased that our strategy was successful," Dennis Christou, vice president of marketing at Del Monte Fresh Produce N.A., said in a press release. "Students and other beach-goers were engaged in the healthy fun and gravitated toward our message that fruits are critical for good health and part of an active, healthy lifestyle."

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse