BC Tree Fruits, based in Kelowna, BC, has partnered with Sutherland S.A. Produce to manage the export of the 2013 BC Tree Fruits cherry crop.
The partnership provides BC Tree Fruits access to international markets and the ability to forge new relationships for future produce export opportunities.
Sutherland S.A. Produce, with North American offices in West Kelowna, BC, and Los Angeles, has over 25 years experience exporting and marketing cherries to destinations worldwide.
"We are excited to work with [Sutherland] to market our BC-grown cherries to new international customers," Rick Austin, director of sales and marketing for BC Tree Fruits, said in a press release. "This is a positive step in building our international sales and distribution export strategy."
"We are very pleased and excited to be working with BC Tree Fruits this season," Clive Sutherland, president of Sutherland S.A. Produce Inc., added in the press release. "Together we aim to build a strong export program that will benefit all B.C. cherry growers and the industry as a whole."