California blueberry season is underway for Gourmet Trading Co., which has introduced five-, 10- and 16-ounce retail-friendly pack sizes of its Superblues, super-sized and crunchy blueberries from its own California blueberry farm.
“We found that traditional pack sizes such as 4.4 ounce and 6 ounce were crushing the 18-millimeter minimum diameter berries," Julia Inestroza, marketing director, said in a press release. "By putting fewer Superblues in each clamshell we were able to give retailers a differentiated product at a comparable price point to regular blueberries. Adding Superblues gives retailers the ability to target two types of customers at a similar price giving them a more complete berry category.”
“It is a great time for our retail customers to switch to the new pack sizes since we are experiencing a great crop of Superblues this season,” Scott Hulsey, vice president of procurement, said in the release.
Gourmet Trading Co. Superblues are available until the end of June from the company’s own farms in California. The super-sized and super-crunchy blueberries are available in the traditional 4.4-ounce and 6-ounce clamshells, but also in the modified pack sizes: five ounces, 10 ounces and 16 ounces.