Valley Fruit & Produce, a full-line wholesaler-distributor of quality fresh fruits and vegetables located in Los Angeles, announced that Jin Ju Wilder has been hired as director of marketing.
In this new position for the company, Wilder will bring her 20 years of produce industry experience to the planning, development and implementation of Valley's marketing strategies, external and internal communications, and public relations activities.
"I was very fortunate to work with Valley as a consultant over the last three years," Wilder said in a press release. "I am excited to work with a company that handles so much volume and has a very diverse customer base. When Carrie and Doug [La Londe] presented me with an opportunity to participate in and have an impact on so many market channels, I couldn't wait to get started."
Wilder is also president of Status Gro, a consulting firm she founded in 2010 to help businesses grow through strategic planning, innovation, and teamwork. Through Status Gro, she has helped numerous produce companies design and implement branding, marketing, communications, and business development strategies.
Prior to launching Status Gro, Wilder served as president of Coast Produce Co., where she led their transformation from a regional produce wholesaler to a supply chain solutions provider on a national level for clients such as Albertsons, Supervalu and Kroger, as well as government agencies such as the Defense Commissary Agency and the Defense Logistics Agency.
"Having Jin Ju as part of the Valley team strengthens our ability to provide our customers with highly customized and strategic solution packages," Carrie La Londe said in the press release. "Today, Valley is more than a produce wholesaler; we are responsible for our customers' produce supply chain needs from the fields to the consumers' forks."