Rocket Farms in Salinas, CA, a pioneer in the indoor floral industry, announced Oct. 16 that its sister company, Nurserymen’s Exchange in Half Moon Bay, CA, will operate under the Rocket Farms brand. Rocket Farms’ parent company, Monterey Peninsula Horticulture, has spent the last 12 months integrating the operations of both companies after acquiring Nurserymen’s Exchange last August.
“Bringing Nurserymen’s Exchange under the Rocket Farms brand allows us to drive our brand through our expanded operations, products and customer portfolios,” Charles Osmond, chief executive officer of Monterey Peninsula Horticulture, said in a news release. Rocket Farms has an extensive supply chain and broad customer base. Its products include orchids, roses, herbs, Sun Star and Campanula. The president of Rocket Farms is Justin Castoff.
Rocket Farms has the second-largest greenhouse in California and third-largest in the country, and grows ornamental plants in 10 greenhouse facilities throughout California. The parent company, Monterey Peninsula Horticulture, and its subsidiaries, have been operating for more than a quarter-century in the Salinas Valley of California.