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Expanded domestic capabilities grow business for Sev-Rend

by Lora Abcarian | May 21, 2012

Capital improvements made by Sev-Rend Corporation are already translating to increased customer service and manufacturing flexibility.

Sev-RendSev-Rend Corporation recently made a number of capital improvements to facilitate domestic production of its netting, extruded films, tag and labels. Seen here is its netting machine. (Photo courtesy of Sev-Rend Corporation)Harrison Chien, vice president of sales and marketing, said Sev-Rend is now extruding, knitting and printing in the United States. “Netting and extruded films were imported from outside the U.S.,” he told The Produce News May 1. “From a sourcing standpoint, we’re making everything in the United States [now].”

The American-owned company, which has been manufacturing high-performance packaging from its facility in Collinsville, IL, since 1993, is a leader in the field of tagging, labeling, flexible packaging and product identification. Mr. Chien said Sev-Rend is proud to offer its customers the highest level of one-stop shopping available in the marketplace.

Sev-Rend’s research and development department works with customers to analyze, develop and test products, which address packaging challenges. The company also provides graphics services, which allows for updating of customer product lines.

Mr. Chien said Sev-Rend invested in a blown film extruder, knitters and wide web printing press to facilitate full domestic production. “Activity ramped up at the beginning of the year,” he said. “We can control our own quality internally.”

Sev-Rend manufactures a full-range of innovative products including tags, labels, wire closures, netting and flexible packaging. SecuriTag eliminates the need for multiple labels and shrink banding, combining them into a single, high-performance product that features proprietary tamper evidence tabs designed to preserve product safety. The Clip-to-Clip Tag, one of the newest innovations on the market, incorporates a premium handle bag for displayed product.

The company’s Soft-Net bags are made from tubular netting that provides a clean and attractive look for the product. SR-Film, used on a form fill and seal machine, creates film bags that are easy to handle. Mr. Chien said both are ideal for fresh produce. Pressure sensitive labels, printed with high-quality Datamax thermal printers, are also available.

These increased in-house capabilities have had an immediate effect on product delivery. “Our products can be produced and stored faster than the competition’s,” Mr. Chien added. Sev-Rend currently works with a two- to four-day lead-time. Looking at the knitting operation, Mr. Chien said, “We’re trying to build a stocking program. Our hope is to have a stocking program where we can first-day ship.”

The Collinsville facility has a 45,000-square-footprint, and Mr. Chien said there is room for expansion at the location in the future. With such a centrally located facility, he said, “We can hit a lot of major markets from St. Louis with same-day shipping.”

In addition to its capital outlay for equipment, the company also opened two new distribution facilities strategically located in Bakersfield, CA, and Vidalia, GA.

“Our two new distribution points will also enhance our service levels to our customers with the shortest lead times in the industry,” President Rob Williams said.

Sev-Rend’s management team includes highly experienced professionals from the printing, packaging and labeling industries. In addition to Mr. Williams and Mr. Chien, the company’s management team is comprised of Vice President of Operations Greg Petermeyer and Controller Dan Duckworth.

Mr. Chien said Sev-Rend also services customers in North America and Europe.

Sev-Rend is AIB inspected for food safety with a “Superior” rating. “We are an approved HarvestMark supplier,” Mr. Chien added.