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Audited circulation which delivers your message to quality decision makers. |
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| Our list includes: |
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5,559
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Retail Chains, Wholesale Grocers, Voluntaries, Co-Ops, Wholesale Clubs | |||
| This is the largest segment of our list, representing approximately half of our circulation. This is a hand-cultivated list consisting primarily of produce directors, produce merchandisers and produce buyers for the larger retail organizations, plus all convenience chains that handle fresh produce. Our list also includes VPs of merchandising, procurement and perishables, as well as divisional VPs. In smaller chains where there is no produce title, we go to titles such as "head buyer," "perishables buyer" or "owner and head buyer." Our sources for our retail list include The Directory of Supermarket, Grocery and Convenience Store Chains; The Directory of Wholesale Grocers; and The Blue Book. Our retail list is 100 percent name, title and company. |
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2,388
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Terminal Market Wholesalers, Buying Brokers (Includes all Blue Book "Trading Members") |
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| The majority of this list are large metropolitan terminal market wholesale operations who buy for smaller chains and supply shorts for larger chains; they also service and make buying decisions for the enormous foodservice operator industry. Also included in this list are terminal market buying brokers and shipping point brokers. Our primary source for this category is The Blue Book. All Blue Book "Trading Members" receive The Produce News. |
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714
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Foodservice Distributors who handle fresh produce | |||
| We reach all foodservice distributors in the United States who carry fresh produce as part of their product line. The source here is Lebhar-Friedman's Directory of Foodservice Distributors. In addition to our terminal market wholesale subscribers, these very important foodservice distributors buy for and supply the foodservice operator industry. |
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2,867
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Grower-Shippers (Includes all 2,173 Blue Book "Trading Members") |
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| All "Trading Member" grower-shipper companies listed in The Blue Book receive The Produce News, assuring you extensive coverage of the nation's largest, most financially solid, grower-shipper operations. These firms grow, pack and ship the majority of the nation's fresh produce. |
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| 12,456 | Total weekly circulation |
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| Also included in The Produce News' circulation list are 102 transportation firms and 826 companies allied to the fresh produce industry, for a total weekly circulation of 12,456. For a complete copy of our BPA International Circulation Statement, call 800-753-9110 or view it here. |
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