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Pure Flavor's new products to create conversation at Fresh Summit

With the produce industry preparing to head to Orlando for PMA Fresh Summit, greenhouse vegetable grower Pure Flavor is prepping for one of the biggest trade shows ever. In addition to creating conversation about the company’s recent expansion to Georgia, Pure Flavor will be launching seven new items at the trade show.PF-JunoOnTheVine GrapeTomatoes-11Oct2018

“We are bringing new products to market that will help our retail & foodservice customers grow their business. New items not only create impact in the produce aisle but are also a vehicle to help increase fresh produce consumption,” said Jamie Moracci, president. In addition to the new items being launched at PMA Fresh Summit, Pure Flavor’s new greenhouse facility in Georgia will soon be growing tomatoes & cucumbers year-round under the Georgia Grown brand.

Pure Flavor’s family of growers are producing more than ever before fueling the company’s positive momentum in the marketplace. This in turn is setting up opportunities to connect with retail and foodservice partners at the PMA Fresh Summit Trade Show in Orlando, FL, Oct. 19-20.

Pure Flavor will be unveiling a host of new items at PMA Fresh Summit:

  • REDZILLA Monster Sized Sweet Red Peppers
  • Stingrays Hot Peppers
  • Mini Munchies 4x4 Tomato Snack Packs
  • SNACKERZ One Bite Nano Cucumbers
  • SNACKERZ One Bite Nano Tomatoes
  • Juno On The Vine
  • Azuca On The Vine

“By having a variety of fresh vegetable options from our family of growers, we remove the seasonality and provide a consistent, flavorful product 12 months a year. With new options and our Georgia facility getting ready for its first crop, we have a very exciting year ahead of us,” said Moracci.

“Our brand strategy is to always go beyond the package; when it comes to bringing new products to market, we want to ensure that our customers have all the information they need to make the right purchasing decision,” said Chris Veillon, chief marketing officer.

Pure Flavor develops in-depth product descriptions, multi-product recipes, performs nutritional testing, and develops an extensive variety of promotional content to support all of its products. With a new website (pure-flavor.com) that was launched in July, Pure Flavor employs a variety of digital strategies to connect with consumer in geo-specific regions throughout North America.

To learn more about Pure Flavor, visit booth No. 707 at PMA Fresh Summit visit Pure-Flavor.com/PMA2018.