COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

 

 

 

Babé Farms introducing new radishes at PMA Foodservice

Family-owned-and-operated for more than three decades, Babé Farms, doing business in Santa Maria, CA, has been happy with the early days of summer and the quality and abundant supplies it is seeing on most of its stable products.

“Business has been on par with last year with some noted growth on certain items,” said Matt Hiltner, marketing coordinator for the company. “We’ve ramped up our marketing efforts to help better educate our customers and end users on our line of products. Social media has been an important tool in executing this.”

Babe-Farms-Specialty-Vegetables-2Santa Maria, CA-based Babé Farms is happy with the early days of summer and the quality and quantity of supplies it is seeing on most of its products.In fact, earlier this year Babé Farms started a new social media/email marketing campaign called TGIFresh, where every other Friday, the company focuses on a different product, sharing photos and information about its history, applications and growing patterns. The feedback, Hiltner noted, has been great and it’s really improved the company’s reach.

The company will look to further its message when it heads to the PMA Foodservice show later this month, operating Booth No. 819. At the show, it plans to showcase its full line of colorful and specialty vegetables as well as introduce one or more new products.

“Those who visit our booth will have the opportunity to view and learn about everything Babé Farms has to offer,” Hiltner said. “We grow more than 70 different varieties including, colorful and baby root vegetables, baby lettuces, specialty greens and other seasonal specialties.”

In Hiltner’s opinion, this is one of the best shows out there and it’s a wonderful way to connect with new people and show them what Babé is all about.

 “The bulk of our business comes from the foodservice side so this show is always one we look forward to,” he said. “It’s an excellent opportunity to meet with many of our current customers as well as to develop new relationships.”

 Last year, he was really impressed with the new product showcase and all the fresh and innovative product concepts that were on display. Hiltner noted he is very interested to see what the exhibitors will bring to the table this year and how it will compare.

Babé Farms also has something on the docket for 2018 that falls into this category.

“We have been trialing a new radish variety that is going into limited production and are excited for the chance to share it at PMA,” Hiltner said. “It is called the French Violet Radish and is a one of a kind variety only offered by Babé Farms.”